About the position
WuXi AppTec is seeking a strategic Director of Marketing to drive awareness, thought leadership, and lead generation in the US market. This role requires expertise in regional market trends, strategic content development, and performance-based marketing initiatives to support business development teams in the US. The ideal candidate will collaborate with Business Development Teams, technical stakeholders, and agency partners, and lead a team to execute impactful marketing campaigns that resonate with regional audiences. WuXi Marketing is a lean, strategic organization operating within a matrixed environment. Critical strategic thinking, decision-making, and demonstrated execution in marketing—not sales support—are key. Successful candidates will know how to build relationships, focus on initiatives that drive impressions and thought leadership, and generate qualified leads. This person will work closely with sales teams, technical leaders, and BU marketing teams. Availability for calls with EU and China-based colleagues outside regular business hours is required, with efforts to balance schedules.
Responsibilities
- Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
- Develop and implement marketing strategies tailored to the US market to increase brand awareness, enhance thought leadership, and generate qualified leads.
- Analyze country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
- Gather and interpret market intelligence to refine positioning and messaging to ensure WuXi AppTec remains competitive and relevant in the region.
- Manage the creation and execution of high-value content in collaboration with China/EU Marketing teams, optimizing content for local languages.
- Oversee both paid and organic marketing campaigns to maximize the effectiveness of events and content.
- Leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
- Manage the promotion of conferences and events, securing speaking opportunities at key industry events, and tracking key performance metrics monthly.
- Continuously test, refine, and report on marketing strategies to ensure initiatives remain effective and aligned with evolving market dynamics.
Requirements
- Bachelor's degree in marketing, business, life sciences, or a related field; advanced degree preferred.
- 10+ years of strategic multi-channel marketing experience in the life sciences, CRO, or pharmaceutical industry, with a focus on international markets.
- Strong communication and collaboration skills, with experience working in a cross-functional, international environment.
- Strong people management skills and leadership; understanding of different cultures.
- Knowledge and evidence of understanding and executing strategic marketing versus marcomm activities.
- Fluency in English required; Bilingual is a plus.
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
- Ability to analyze data and translate insights into actionable marketing strategies.
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
