About the position
The Director of Marketing and Training will lead the development and execution of integrated marketing strategies driving brand awareness, product demand, and consumer awareness across the U.S. and Canadian markets. The role includes managing a multi-faceted team and requires collaboration cross-functionally with Sales, Product Management, and Engineering to deliver growth in residential and commercial Bosch Home Comfort segments.
Responsibilities
- Develop and execute the North American Marketing strategy in alignment with global brand positioning and divisional business goals.
- Identify market trends, consumer needs, and competitive insights to shape market strategies.
- Lead the Marketing and Training team through a successful acquisition, developing and executing integrated strategies aligning brand messaging, unifying communications, and retaining consumer engagement.
- Oversee Bosch Home Comfort Trade Show & Events, helping elevate Bosch’s presence and brand awareness.
- Participate as an active member of the Management Team in strategic planning, decision making, deployment of Bosch values, development and sharing of the company’s vision, mission statement, and quality policy.
- Provide expertise, research and analysis in the formulation and execution of special projects/activities such as optimizing a digital presence including BoschHomeComfort.com, partner portals, and social media channels.
- Lead Marketing and Training programs for wholesale distributors, installers, and contractors.
- Lead the Training team, driving innovative and successful training experiences for partner success and retention.
- Responsible for training, inspiring, coaching, and developing team members.
- Manage and transparently track budgets.
- Monitor and analyze sales impact of activities by customer, product, brand, and relevant combinations.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field required.
- MBA or master’s Degree in Business or Marketing is preferred.
- 10+ years of progressive marketing experience, including leadership roles.
- Strong understanding of North American HVAC market, distribution channels, and regulatory landscape.
- Proven success in integrated marketing, digital campaigns, and product launches.
- Experience leading cross-functional teams and managing a multi-million dollar budget.
- Exceptional communication, analytical, and strategic thinking skills.
Benefits
- Health, dental, and vision plans
- Health savings accounts (HSA)
- Flexible spending accounts
- 401(K) retirement plans with an employer match
- Wellness programs
- Life insurance
- Short- and long-term disability insurance
- Paid time off
- Parental leave
- Adoption assistance
- Reimbursement of education expenses
