About the position
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. The Director of Marketing (DOM), Icotrokinra, Dermatology, is the most senior marketing and strategy leader responsible for marketing strategy and implementation of our targeted oral peptide brand in the areas of professional, consumer and patient marketing. The DOM, Icotrokinra, is the P&L leader and will report directly to the Sr. Vice President of Sales & Marketing.
Responsibilities
- Developing an integrated strategic plan for Icotrokinra in Dermatology - building the brand positioning, messaging and overall branding experience, working to maximize our marketing communications to physicians, offices, customers and patients.
- Working in conjunction with brand marketing leads, developing annual Marketing Plans for the franchise and implementing both product and service innovations.
- Partnering with multiple functions including Sales, Sales training, Franchise Analytics, Strategic Customer Group, Medical Affairs, Global Strategic Marketing, North America Pharma affiliates, Alliance Management, Commercial Excellence Corporate Communications and outside vendors in order to effectively execute key commercial activities and achieve business goals for the Dermatology portfolio.
- Leading a team of marketing professionals and help build, shape and coach both leadership and marketing competencies throughout.
- Utilizing market research to properly plan business activities. Coordinates promotional activities with sales management.
- Leading annual financial forecasts and maintain budgets to support financial objectives.
- Tracking and monitoring monthly performance of franchise and recommend corrections as needed.
- Continually assessing competitive landscape and responding accordingly.
