About the position
The Director of Marketing Technology will be responsible for the strategic oversight and hands-on management of the company's marketing technology ecosystem. This role will own and optimize Salesforce.com and HubSpot as the organization's primary marketing and sales databases, ensuring seamless integration between systems and the alignment of technology to the company's lead management processes. The Director will serve as the primary point of contact for the configuration, implementation, and maintenance of all third-party, internal, and custom applications within the marketing technology environment. This includes ensuring data flows efficiently, systems operate effectively, and technology supports the execution of marketing campaigns and business objectives.
Responsibilities
- Develop and manage workflows for email communications, landing pages, and lead nurturing programs.
- Oversee connectivity and reporting for social media platforms.
- Lead marketing analytics initiatives, including dashboard creation, performance reporting, and campaign and project success measurement.
- Drive key projects to establish HubSpot as the company's prospecting database and implement Salesforce as the CRM for marketing-qualified leads.
- Design and implement a comprehensive lead process and lead management framework.
- Collaborate cross-functionally with Sales, Operations, and External technical partners.
- Ensure the marketing technology stack supports the organization's growth strategy in the life sciences industry.
Requirements
- Proven expertise in Salesforce.com and HubSpot administration, configuration, and optimization.
- Demonstrated success implementing integrated marketing technology solutions that support lead management, campaign execution, and reporting.
- In-depth knowledge of data privacy legislation, including GDPR, CCPA, and related best practices.
- Strong understanding of digital marketing channels and technologies, including LinkedIn, Google Ads, Global Data, SciLeads, Hunter.io, and ClickUp.
- Ability to design, build, and manage workflows for email campaigns, landing pages, and lead nurturing programs.
- Proficiency in integrating and managing third-party applications within a marketing technology stack.
- Skilled in marketing analytics, data segmentation, and dashboard/report creation.
- Understanding of social media management tools and their integration with marketing platforms, with an emphasis on connectivity and reporting rather than content creation.
- Strong project management skills, with the ability to deliver complex technological initiatives on time and within scope.
Nice-to-haves
- Master's degree in a related field.
- Experience within the life sciences industry or a closely related sector.
Benefits
- Remote position with minimal travel required for occasional in-person meetings.
