Director of Marketing

Columbus Association for the Performing Arts - New Haven, CT

Full-time - Mid Level

New Haven, CT

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Connecticut Association for the Performing Arts CAPA seeks a full-time Director of Marketing to lead the Shubert Theatres overall marketing strategy while facilitating the implementation of all marketing and public relations efforts. The Director collaborates with leadership to serve as the central storyteller for the organization. The ideal candidate will be able to frame messages and content for a variety of diverse audiences. This position reports to the Executive Director and will collaborate with the entire Shubert Theatre staff as well as applicable contractors, such as graphic design and public relations.

Responsibilities

• Develops and executes an annual marketing and advertising campaign that captures the visual and verbal identity and brand of the Shubert Theatre while supporting the production season, education programming, ancillary artistic programming, community collaborations, all sales efforts, and fundraising efforts.
• Develops comprehensive communication plans that create a positive image of the Shubert Theatre, including leading media relations on major projects, building the Shubert brand to advance public awareness of our work and mission, and using institutional public relations to position the Shubert's role in the community.
• Manages and oversees all department marketing initiatives for single tickets, subscriptions, and special projects, including goals, strategies, budgets, and tracking plans.
• Reviews and oversees marketing budgets as well as publicity and grass roots outreach plans, digital and email programs.
• Designs and coordinates an annual subscription campaign, including pricing strategy, mailings, and patron communication, in conjunction with the Shubert Ticket Office team, with a goal of maximizing ticket sales and awareness for all events.
• Oversees and manages the marketing budget, including participating in annual budget preparation, annual sales projections, forecasting, and financial reconciliation.
• Ensures the integration of Diversity, Equity, and Inclusion values in marketing and communication touchpoints.
• Partners with key stakeholders to perform research, analyze data, and to establish, monitor, and report on all digital marketing initiatives.
• Manages Shubert email marketing campaigns and analytics.
• Manages SEO plan and documents success with analytics, including maintaining and monitoring traffic to Shubert Theatres website and social media platforms.
• Evaluates and improves existing digital marketing processes.
• Works directly with appropriate departments to generate and identify content opportunities.
• Oversees and implements the communication strategies for organic and paid social media channels, including Facebook, Twitter, Instagram, and LinkedIn, and is the main contact with digital advertising partners.
• Serves as staff lead for the Shubert Theatre Board Marketing Committee and collaborates on leadership initiatives.
• Edits press releases and copy for ads and brochures.
• Oversees production of all print pieces, such as advertisements, members notices, program books, playbills, annual report, season brochure, and website copy.
• Creates and updates graphics as needed.
• Performs other duties as assigned.

Requirements

• BA required. MA a plus in Marketing Communication, Business, or related discipline, or an equivalent combination of education and work experience.
• 7 years demonstrated success in a professional marketing position, Theatre arts, or live event marketing experience preferred.
• Demonstrate positive and effective direct supervision of two or more professional subordinates.
• Experience overseeing social media channels for brands.
• Ability to work a flexible schedule is required.

Nice-to-haves

• Knowledge of the New Haven community and curiosity to learn more is a plus.
• Knowledge of Tessitura CRM is a plus.
• Knowledge of social media advertising platforms and an ability to execute targeted marketing efforts on various multimedia platforms.
• Knowledge of digital systems, such as Google Analytics, Wordfly, and other content marketing distribution and analytical tools.
• Working knowledge of web design procedures, including basic knowledge of HTML, CSS.

Benefits

• Individual Coverage Health Reimbursement Account (ICHRA)
• Dental and Vision Insurance
• Life and AD&D STD LTD Insurance
• 403b retirement plan with up to 5 company match after 6 months
• 17 Paid Time Off days annually (pro-rated the first year based on start date)
• Access to complimentary tickets to shows