Director of Marketing

About the position

At Angel Of The Winds, the World’s Friendliest Casino Resort, we require all employees to provide exceptional guest service with a positive and out-going attitude. We value all guests and team members through our guiding values; Welcoming, Engaged, Accountable, Customer Experience, and Team. We have a commitment to understand, define, and deliver what our guests want and represent our company by being professional and courteous to all.

Responsibilities

• Serves as an active, strategic leader with comprehensive responsibilities and works with the Marketing Team to ensure successful development and implementation of the divisional strategic plan.
• Oversees the activities of the Marketing Department including but not limited to, Creative, Advertising, Player Development, Player’s Club and Events & Entertainment.
• Provides weekly updates to the Executive Team on department and development projects.
• Reinforces department goals and vision to all direct reports and continually implements this strategy into overall communications.
• Formulates and administers company policies, develops short and long-range goals.
• Develops strategies to implement the CEO’s direction to provide exceptional Guest Service at all times.
• Responsible for planning and execution of Casino marketing and advertising strategies, directs marketing events, coordinates marketing materials, manages department budget, performs market research and partners with various leaders on marketing campaigns.
• Directs and coordinates marketing activities and works closely with Analytics to develop new markets, increase market share and maintain a competitive position.
• Monitors performance of marketing plans and strategies against forecasts and budgets, and adjust as appropriate.
• Coordinates and produces publications and printed materials, all on-property design, including, but not limited to conceptualization, coordination and implementation of promotional posters and flyers, newsletter, indoor and outdoor signage placement, replacement and installation, brochures, advertisements, business supplies, web page design, theme window display boards, outside holiday decorations and coordination of photo shoots as needed for special projects.
• Reviews and approves all advertising campaigns including television, radio, outdoor and print ads.
• Oversees the work of designers, vendors, and all other contacts dictated by a project.
• Logo management including regulation of color and usage.
• Evaluates customer play utilizing player database and develop promotions and special events to drive repeat visits.
• Maintains an awareness of local, regional and industry market trends and conducts pertinent market analyses to develop promotions and special events to drive new customers to the property.
• Supervises all aspects of reciprocal sponsorship relationships, trade show coordination and sponsorships.
• Works closely with CEO and COO to implement public issues strategies by coordinating graphic materials, presentations and casino hospitality.
• Works with graphic designers, advertising agency, signage producers, printers, direct mail houses consultants, service bureaus, newspapers, magazines, and others.
• Responsible for marketing purchase orders, budget allocation, budgeting ordering status, vendor contact, etc.
• Ensures compliance with Tribal, State, Federal, and NIGC regulations.
• Ensures control/protection of company assets.
• Work nights, weekends and holidays as required.
• Performs other duties as assigned.

Requirements

• Exceptional guest service skills required.
• Bachelor’s Degree in Marketing.
• Ten years of experience and progressive responsibility with a broad focus in casino marketing, including strategic planning, advertising, public relations, media, design and player tracking.
• Excellent leadership, representing our core values.
• Excellent communication skills and ability to maintain effective relationships at all levels of the organization, and with the public.
• Knowledge of principles and practices of general business administration including personnel practices and employment laws, program budgeting, general accounting, financial analysis, and fiscal management practices.
• Ability to prepare complex reports, correspondence, charts, layouts, forms, handbooks, memoranda and other information and instructions with strong mathematical skills.
• Must be customer service oriented and have excellent verbal and written communication skills with the ability to multi-task.
• Ability to work in a challenging environment dealing with sensitive issues and maintain confidentiality with strong attention to detail and excellent problem solving, organizational, and time management skills.
• Ability to maintain professional, courteous, and effective working relationships with all levels of the organization and outside business contacts.

Nice-to-haves

• Certificates, Licenses, Regulations: Must be able to obtain and maintain a Class A/3 gaming license with the Stillaguamish Tribal Gaming Agency (TGA) and the State of Washington.

Benefits

• Starting Wage: DOE