About the position
The Director of Marketing leads our marketing efforts and Marketing Team driving measurable growth for our organization. This role requires a strategic leader with deep expertise in direct response and direct to consumer marketing and a proven track record of delivering ROI-focused campaigns that generate immediate, trackable results.
Responsibilities
- Develop and execute comprehensive marketing strategies that align with business objectives and vision
- Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams
- Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns
- Establish key performance indicators and marketing metrics to measure success and ROI
- Design and implement direct response campaigns across multiple channels including digital, direct mail, email, and paid advertising
- Create compelling offers, landing pages, and conversion funnels that drive immediate customer action
- Conduct rigorous A/B testing and optimization to maximize response rates and conversion performance
- Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions
- Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department
- Establish marketing processes, workflows, and best practices to ensure consistent execution
- Collaborate with agency partners and external vendors/contractors to extend team capabilities
- Oversee multi-channel marketing campaigns from concept through execution and analysis
- Implement advanced tracking and attribution systems to measure campaign effectiveness
- Generate detailed performance reports and present insights to the CEO and executive leadership
- Continuously optimize marketing mix based on data-driven insights and market feedback
Requirements
- Bachelors Degree in Marketing, Business, or equivalent
- 7+ years of marketing experience with at least 4 years in leadership roles
- Strong background in direct response and direct to consumer marketing with proven success in creating campaigns that generate immediate, measurable results
- Demonstrated expertise in conversion optimization, funnel development, and customer acquisition
- Experience managing marketing performance metrics
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Deep understanding of digital marketing channels including PPC, social advertising, email marketing, and SEO
- Experience with testing methodologies, statistical analysis, and data interpretation
- Knowledge of marketing attribution models and customer journey mapping
- Proven track record of building and leading high-performing marketing teams
- Strong analytical and problem-solving skills with ability to translate data into actionable insights
- Excellent communication and presentation skills for executive-level reporting
- Experience collaborating with sales teams and understanding of sales-marketing alignment
Nice-to-haves
- MBA in Marketing, Business, or related field
- Experience in Nutraceuticals, Pharmaceuticals, Functional Foods industries
- Familiarity with marketing technology stack integration and optimization
- Previous experience scaling marketing operations in high-growth environments
Benefits
- A competitive starting salary!
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match – up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people.
