About the position
Mattamy Homes is the largest family-owned homebuilder in North America, with 45-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets - Charlotte, Dallas, Jacksonville, Naples, Orlando, Phoenix, Raleigh, Sarasota, Southeast Florida, Tampa and Tucson. The Director of Marketing will manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities. This role involves contributing market insights to the visioning, strategic planning, and theming for each new community, analyzing and reporting on traffic and sales trends, and following the Mattamy BCTM process regarding community visioning and market research. The position also includes overseeing the opening and closing of sales centers and model homes, preparing fiscal marketing budgets, and developing marketing and advertising plans for all new and existing communities.
Responsibilities
- Manage and lead all marketing initiatives and oversee and train the marketing team.
- Contribute market insights to the visioning, strategic planning, and theming for each new community.
- Analyze and report on traffic and sales trends to determine needed marketing changes.
- Follow the Mattamy BCTM process regarding community visioning and market research.
- Oversee the opening and closing of sales centers and model homes.
- Conduct Competitive Market Analysis (CMAs) for new communities and land acquisitions.
- Prepare fiscal marketing budget and track marketing spend.
- Develop marketing and advertising plans for all new and existing communities.
- Travel to community sites in the Port St. Lucie area (approx. 20% of time).
- Track and proof all digital, social, and print advertisements and sponsorships.
- Oversee signage strategy including locations, layout, and execution.
- Oversee all production of sales brochure material.
- Review model home merchandising, cabinetry layouts, and space planning.
- Oversee grand openings and special events for communities and promotions.
- Manage all divisional social media presence in conjunction with ad agency.
- Report and track monthly sales, traffic, conversions, analytics, and budget spends.
- Stay current on industry trends by attending seminars and reading industry periodicals.
Requirements
- Bachelor's degree, preferably in Marketing or related field; MBA a plus.
- 8+ years of traditional and digital marketing experience including social media.
- Homebuilding, real estate, or land development experience strongly preferred.
- Extensive experience in developing and maintaining marketing communication and strategies.
- Strong understanding of different consumer groups and market dynamics.
- Proven track record of deploying successful strategies yielding growth in traffic and sales.
- Deep understanding of social media technologies and effective strategies.
- Strong knowledge of social media dashboards and Google Analytics.
- Ability to assess and analyze advertising metric data and make recommendations.
- Ability to multi-task, recognize deadlines, and prioritize workload in a fast-paced environment.
- Ability to manage and hold accountable marketing team to meet deadlines.
Nice-to-haves
- Bachelor's degree in Marketing or related field + Master's Degree is a plus.
Benefits
- 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time.
- Health, Dental and Vision Insurance.
- Life Insurance and Short/Long Term Disability.
- Flex Spending, 401K with Company Matching and Tuition Reimbursement.
- Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program.
