Director of Partnership Marketing - Reign FC

About the position

The Director of Partnership Marketing at Seattle Reign FC will lead the execution, management, and growth of corporate partnerships, ensuring best-in-class service and activation for all partners. This role will drive day-to-day partnership activations and fulfillment and be responsible for maximizing partner value through innovative activations across matchday experiences, digital and social media, branding, and community engagement initiatives, while also leading upsell and renewal opportunities. Success in this role requires strategic leadership, cross-functional collaboration, and a solutions-oriented mindset to drive impactful sponsorship activations. The Director will work closely with internal departments, corporate sponsors, and external stakeholders to ensure seamless execution, enhance brand visibility, and strengthen long-term partner relationships.

Responsibilities

• Lead and mentor a Partnership Marketing Account Manager, fostering a high-performance, client-first culture.
• Oversee the strategic planning and execution of sponsorship activations, ensuring seamless fulfillment of partner agreements.
• Develop long-term relationships with corporate partners, understanding their business objectives and aligning them with Reign FC’s assets and platforms.
• Identify and implement process improvements to optimize partnership execution, asset utilization, AI-driven marketing strategies, and budget management.
• Serve as the primary point of contact for corporate partners, ensuring top-tier service and execution.
• Oversee all aspects of matchday operations, including stadium activations, staffing, promotions, hospitality, game presentation, and on-site partner activations.
• Lead the creation of mid-season and end-of-year reports highlighting key engagement metrics and overall impact for corporate partners and senior leadership.
• Collaborate closely with Corporate Partnerships Sales to onboard and integrate new partners seamlessly.
• Work across internal departments—including marketing, ticketing, data/analytics, and community impact—to ensure alignment in delivering partner value.
• Develop and execute upsell and renewal opportunities, identifying new ways for partners to expand their presence with the club.
• Work alongside the VP of Partnership Marketing to manage the partnership activation budget, ensuring cost-effective and impactful activations.
• Enhance operational efficiency by implementing tracking systems and processes, leveraging AI-driven tools where applicable to streamline partner communication and ensure seamless execution of sponsorship activations.
• Work game days, weekends, and special events to support activations, entertain partners, and build relationships with new prospects.

Requirements

• Proven experience in partnership marketing, sponsorship activation, or cross-functional brand marketing, preferably in sports or entertainment.
• Successful record of managing large-scale sponsorships and activations, delivering measurable value for partners.
• Strong understanding of brand marketing, fan engagement, and the sports sponsorship landscape.
• Exceptional leadership skills with experience managing personnel, projects, and tight timelines.
• Excellent written and verbal communication skills, with the ability to interact effectively with clients, executives, internal teams, and vendors.
• Ability to work in a fast-paced, deadline-driven environment with a proactive and solutions-oriented approach.
• Passion for soccer and a commitment to growing the sport.

Nice-to-haves

• Knowledge of digital marketing, social media sponsorship integration, and community engagement initiatives.
• Experience leveraging data analytics and reporting tools (e.g., Tableau, Power BI, Google Looker) to measure partnership impact.
• Familiarity with AI-powered tools for automation, personalization, or performance tracking in partnership marketing.
• Innovative mindset, capable of contributing creative, data-driven ideas to enhance partnerships and club-wide marketing efforts.

Benefits

• Comprehensive Healthcare Coverage: 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching.
• Inclusive Parental Leave: 12-16 weeks of paid leave for new parents.
• Exclusive Perks: Complimentary tickets to matches.
• Continuous Growth Opportunities: Investment in learning and development.
• Community Engagement: Volunteer opportunities aligned with social impact goals.