Director of Product, Consumer Applications

About the position

As Director of Product, Consumer Applications, you'll lead the strategic vision and execution for our consumer-facing digital experiences, including our website and mobile applications. In your first 100 days, you'll take ownership of a critical consumer website migration project, ensuring seamless execution and delivery. This strategic leadership role combines product vision with hands-on collaboration, as you'll drive product roadmaps, analyze user behavior, and ensure our digital touchpoints seamlessly support both customer acquisition and retention. You'll have the opportunity to shape the future of consumer wellness technology in a high-growth environment where your work will scale to impact millions of wellness experiences.

Responsibilities

• Take immediate ownership of the consumer website migration project, coordinating with development teams and stakeholders to ensure on-time, on-budget delivery with minimal disruption to user experience
• Develop and execute comprehensive product strategies for consumer-facing applications, creating data-driven roadmaps that align with business objectives and user needs across web and mobile platforms
• Partner closely with Business Intelligence, Analytics, and UX/UI teams to translate user insights into actionable product improvements and feature development
• Lead the strategy and implementation of marketing technology integrations including email campaigns, SMS communications, and chatbot systems to enhance customer engagement and conversion
• Drive continuous improvement of digital touchpoints through A/B testing, user research, and performance analytics to maximize customer acquisition and retention
• Leverage analytics and user behavior data to inform product decisions, measure success metrics, and identify opportunities for optimization across the consumer application ecosystem
• Collaborate with executive leadership, engineering teams, and franchise stakeholders to ensure product initiatives align with overall business strategy and operational requirements

Requirements

• 7+ years of product management experience with at least 3 years in a senior leadership role overseeing consumer-facing applications
• Website and mobile app expertise with demonstrated experience leading web platform migrations and mobile application development lifecycles
• Direct and Cross-functional leadership with proven ability to serve as a team lead while also collaborating effectively with engineering, design, analytics, and marketing teams in fast-paced environments
• Technical product leadership with understanding of system design, API/webhook integrations, and technical architecture to effectively collaborate with engineering and make informed product decisions
• Data-driven product management experience using analytics platforms, A/B testing, and user research to inform product decisions and measure success
• Marketing technology experience with hands-on knowledge of email platforms, SMS systems, CRM integrations, and customer engagement tools
• Project management excellence with track record of delivering complex technical projects on time and within scope, particularly platform migrations or redesigns
• Consumer application scale experience managing products that serve large user bases with high transaction volumes and performance requirements
• Agile/Scrum expertise with experience leading product development in agile environments and collaborating closely with engineering teams
• Bachelor's degree in Business, Engineering, Computer Science, or equivalent professional experience

Nice-to-haves

• Healthcare or wellness industry experience with understanding of consumer health applications, compliance considerations, and wellness user journeys
• E-commerce and subscription platform experience including payment processing, membership management, and customer lifecycle optimization
• Advanced experimentation and user research including A/B testing (hero/challenger methodology), user interviews, usability testing, and growth metrics optimization for consumer applications

Benefits

• Comprehensive health, dental, and vision insurance
• 401k match up to 4%
• Monthly fitness reimbursement
• Flexible PTO policy
• Complimentary and discounted access to all Restore therapies
• Professional development budget and growth opportunities
• Equity participation in a rapidly growing wellness company