About the position
DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. DoubleVerify is seeking a strategic and innovative Director of Product Marketing to lead the commercialization initiatives for the portfolio of DoubleVerify's products and ensure seamless alignment with the Commercial team. In this highly visible role, you will drive the go-to-market strategy, develop comprehensive product training programs, and gather critical market insights to support product development and sales efforts. This role is integral to DoubleVerify and will serve as a thought partner to both the product management and commercial teams, ensuring cohesive and effective market activation. Additionally, you will ensure a continuous feedback loop between the sales and product teams, capturing customer, competitor, and market insights to refine product positioning and messaging, and provide real-time insights into the roadmap. You will create and oversee a structured product training program for all customer-facing teams at DoubleVerify.
Responsibilities
- Gain and maintain a thorough understanding of DoubleVerify's portfolio of products, as well as the customers and their buying journey.
- Develop and implement comprehensive curriculum and product training programs for the commercial team.
- Establish a program to gather and analyze market and customer feedback by aligning closely with the Commercial team.
- Conduct thorough win/loss analysis to understand the reasons behind successful and unsuccessful deals.
- Focus on customer value, driving the creation of compelling narratives that convert complex technologies and concepts into elegant stories.
- Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives.
Requirements
- 8+ years of experience in B2B product marketing and/or sales enablement.
- Preference for a background in AdTech or MarTech, with a good understanding of the advertising ecosystem.
- Strong technical foundation with the ability to understand and articulate complex product concepts.
- Strong background in developing and delivering product training programs, sales content, and tools.
- Demonstrated ability to inspire and organize cross-functional teams around key objectives.
- Excellent storytelling abilities, including written and verbal communication.
Nice-to-haves
- Positive mindset, always looking for solutions.
Benefits
- Bonus/commission eligibility
- Equity
