About the position
As the Director of Product Marketing for our Resident Loyalty and Bilt Payment Center pods, you will communicate Bilt’s products' value and benefits to customers and partners. Your role will involve working with our real estate partners and the tenants who live inside their buildings. For our real estate partners, we help them drive on-time payments, boost leasing performance, and unlock new revenue. You’ll focus on marketing two key products: the resident experience through Bilt, and the partner experience through the Bilt Alliance Portal (our innovative payments and resident loyalty platform for properties). On the B2C side, residents living in the Bilt Alliance pay their rent directly through the Bilt Payment Center and have access to a range of valuable benefits. On the B2B side, properties can use their portal to do anything from view resident payment information to track engagement, and even process their leasing concessions. In this role, you’ll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors.
Responsibilities
- Own the B2B and B2C product marketing strategy for communicating to and through our Real Estate partners across new product and benefit launches by managing messaging development, asset creation, and customer journey strategy.
- Lead cross-functional workstreams to bring your pod’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more.
- Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves.
- Create and maintain training and informational materials to educate and activate partners on new and existing benefits/product features.
- Analyze campaign performance and use results to iterate on product marketing strategy.
Requirements
- 7 - 10 years of marketing experience
- Experience with marketing tools across design, campaign management, data analytics, and marketing automation–like Figma, Braze, Segment, FullStory, and Looker
- B2B marketing experience, experience in the proptech space is a plus
- Driven, hard-working, self-starter who can thrive in a fast-paced environment
- Experience with copywriting, deck/asset creation, and an eye for design
- Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
- Cross-functional coordination and strong interpersonal skills
- Organized and detail-oriented
- Ability to work quickly and efficiently in high-pressure situations
Benefits
- Competitive salary with a meaningful stake in the company via equity and performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more
- 401k plan with a match
- Commuter FSAs
- UNLIMITED PTO
- Exclusive Employee only Bilt Points
- Team Events
- Transparency in compensation discussions and expectations
