Lead the Future of Product Marketing at SaaS Labs
Curious about SaaS Labs? Explore our product suite and see how we’re revolutionizing sales and support teams with AI-driven productivity tools: JustCall, Helpwise, CallPage
Location: Remote (US)
At SaaS Labs, Product Marketing is the strategic force behind our Go-To-Market (GTM) success. We’re looking for an exceptional Director of Product Marketing to take the helm, driving our positioning, storytelling, and revenue impact. If you’re a visionary leader with a passion for product marketing, a love for data-driven decision-making, and the ability to translate complex solutions into compelling narratives—this is your chance to make a mark.
As a key leader, you will own the GTM strategy, shape our brand’s voice in the market, and enable our sales teams with the tools they need to win. You’ll collaborate cross-functionally with Product, Sales, and Customer Success, leading a high-performing team that thrives on creativity, innovation, and results.
What You’ll Do
Define Market Strategy – Conduct deep market research and competitive analysis to position our products for maximum impact.
Customer-Centric Storytelling – Craft messaging that speaks to our ideal customer profiles (ICPs), ensuring differentiation in a crowded landscape.
GTM Execution – Lead high-impact product launches, develop compelling sales enablement assets (pitch decks, battlecards, and case studies), and drive adoption strategies
Revenue Acceleration – Partner with Sales and Customer Success to optimize conversion rates and increase Net Revenue Retention (NRR).
Data-Driven Optimization – Measure, analyze, and refine strategies based on performance insights and customer feedback.
Team Leadership – Mentor and scale a team of world-class product marketers, fostering a culture of creativity and excellence.
What We’re Looking For
10+ years of B2B SaaS product marketing experience with a proven track record of leading GTM initiatives.
5+ years leading high-performing teams, with a hands-on, strategic approach to leadership.
Master storyteller with exceptional written, verbal, and visual communication skills.
Data-driven thinker who thrives on insights, analytics, and measurable impact.
Experience with PLG & SLG strategies and deep understanding of SMB and Mid-Market customer segments.
Domain expertise in CCaaS or adjacent markets is a plus.
Why SaaS Labs?
We’re a high-growth SaaS company redefining how sales and support teams engage with customers. Backed by Peak XV Partners, Base10 Partners, and Eight Roads, we power over 7,000 businesses worldwide with cutting-edge solutions like JustCall, Helpwise, EasyCalendar, CallPage, and CallRoot.
You will work with a collaborative, high-energy team in a fast-paced, innovative environment.
Take on meaningful challenges with the autonomy to make a real impact.
Enjoy a flexible work environment with opportunities for career growth.
Join Us & Make an Impact!
We’re committed to building an inclusive, diverse workplace where top talent thrives. Ready to shape the future of Product Marketing at SaaS Labs? Apply now!
