About the position
Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY that provides online fundraising software to enterprise nonprofits. Fundraise Up's AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by 2 times. As we enter our next stage of growth, we’re looking for a Director of Product Marketing to own our GTM strategy, sharpen our positioning, and bring new products and features to market with clarity, creativity, and confidence. This role sits at the intersection of product, marketing, and revenue. You’ll be the voice of the customer internally and the voice of the product externally—crafting compelling stories, building strategic launch plans, and helping shape the future of how nonprofits engage with our platform. We’re looking for someone fresh-thinking, strategic, and execution-minded—who can thrive in ambiguity, challenge assumptions, and move fast with purpose. This role reports directly to the VP of Marketing.
Responsibilities
- Define and continuously evolve product positioning and messaging across buyer personas and verticals.
- Transform complex features into clear, benefit-driven narratives that resonate across channels.
- Partner closely with Product and Sales to ensure message-market fit.
- Build and lead launch strategies for new features and product releases.
- Collaborate with Demand Gen, Content, and RevOps to drive awareness, adoption, and revenue impact.
- Define launch success metrics and optimize accordingly.
- Equip Sales and Success teams with materials that convert: battle cards, one-pagers, pitch decks, FAQs.
- Gather insights from customers, prospects, and the field to inform strategy and improve messaging.
- Own competitive intelligence and positioning frameworks.
- Be the expert on our customers, competitors, and market trends.
- Influence roadmap decisions with qualitative and quantitative insights.
- Drive alignment between product capabilities and market needs.
Requirements
- 7+ years in B2B SaaS product marketing with experience owning end-to-end GTM.
- Experience in nonprofit tech, fintech, or growth-stage startups.
- A natural storyteller with strong writing chops and a strategic mind.
- Adept at working cross-functionally in fast-moving, high-growth environments.
- Strong understanding of marketing funnels, sales cycles, and customer journeys.
- Confident and collaborative—comfortable leading conversations with Product, Sales, and Exec teams.
- Deeply curious, data-driven, and energized by purpose-driven work.
Benefits
- 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
- 401(k) plan with company match.
- FSA Spending Account.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- Paid parental leave (12/6 weeks).
- Remote working.
