About the position
We’re looking for a strategic, customer-obsessed Director of Product Marketing to lead and scale Pipedrive’s product marketing function. This person will shape our go-to-market approach, define how we position Pipedrive in a competitive landscape, and ensure that customers deeply understand the value we deliver—across all segments and lifecycle stages. Working in a high-growth SaaS environment, the Director of Product Marketing will align closely with the Product, Marketing, Sales, Partner, and Customer Success teams. The successful candidate will champion product value internally and externally, deepen product-market fit, and drive commercial success through compelling storytelling and data-informed strategy.
Responsibilities
- Own and evolve Pipedrive’s product marketing strategy across all customer segments and lifecycle stages
- Craft compelling, value-driven messaging and narratives for Pipedrive’s products and AI-first vision—anchored in customer needs, competitive insights, and market trends
- Drive the go-to-market process for product and feature launches, partnering with Product, Sales Enablement, and Marketing teams
- Drive commercial impact by creating compelling enablement assets, training, and messaging that boost conversion, win rates, and deal velocity
- Champion customer and market intelligence, translating deep insights into product strategy, messaging, and content that resonate
- Define and execute plans that drive feature adoption, usage, and expansion post-launch
- Collaborate with Customer Lifecycle Marketing and Product Growth teams to align messaging across onboarding, engagement, and retention journeys
- Own competitive intelligence efforts to support differentiation and market positioning
- Build, lead, and mentor a high-performing team of product marketers
- Track key success metrics and optimize campaigns and messaging based on performance and feedback
Requirements
- 8+ years of product marketing experience in B2B SaaS, with 3+ years in a leadership role
- Demonstrated success developing and executing positioning, messaging, and GTM strategies that drive product growth
- Deep understanding of SaaS customer journeys and the dynamics of product-led and sales-assisted growth
- Experience partnering with product management, sales, and customer success teams to translate customer insights into effective strategies
- Strong communication and storytelling skills—both written and verbal
- Proven ability to lead product launches from planning through adoption
- Expertise in competitive intelligence, market segmentation, and buyer persona development
- Familiarity with PLG and sales enablement best practices
- Data-driven mindset with proficiency in leveraging analytics tools and dashboards
Benefits
- Flexible hours
- Wellness perks
- Performance-based bonuses
- Stocks
- 28 paid leave days
- Well-being days
- Compassionate leave
- Pawternal leave
