About the position
The Director, Online Retail Marketing is responsible for developing and executing a comprehensive marketing plan that drives customer acquisition, engagement, and retention related to Marriott Bonvoy Boutiques. The ideal candidate is a self-starter, with a proven track record in ecommerce marketing, including both brand and performance marketing. We are looking for someone who brings both hands-on experience with various marketing channels and tools as well as experience driving external agencies to deliver results. As a key leader on the team, this person will own and report on the marketing metrics, providing customer insights and an experimental mindset to achieve results. The Director will work closely with Merchandising, Brands and other teams to develop marketing strategies and tactics that resonate with our various customer segments.
Responsibilities
- Conceive and execute customer-centric strategies that support key brand objectives and growth drivers.
- Manage all marketing channels both directly and via agencies or internal partners.
- Be customer-obsessed, understand our customer and be the voice of the customer cross-functionally.
- Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
- Produce and communicate hind-sight performance optimizations.
- Collaborate with analytics, site team and agency partners to develop source-of-truth reporting that triangulates marketing platform reporting and ecommerce reporting to ensure strategy and performance alignment.
- Contribute to the overall strategy of the Retail business and communicate our objectives internally.
Requirements
- 4-year degree from an accredited university.
- 8 years of relevant professional experience in ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.
- Leadership experience delivering results across both performance and brand marketing in an ecommerce company.
- Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.
- Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.
Nice-to-haves
- MBA
- Proven track record leading marketing for a home furnishings or gift industries preferred.
- Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
- Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.
- Accountability for managing ROAS and marketing budgets.
- Team management experience.
Benefits
- Medical, dental, vision insurance
- Health care flexible spending account
- Dependent care flexible spending account
- Life insurance
- Disability insurance
- Accident insurance
- Adoption expense reimbursements
- Paid parental leave
- Educational assistance
- 401(k) plan
- Stock purchase plan
- Discounts at Marriott properties
- Commuter benefits
- Employee assistance plan
- Childcare discounts
