About the position
The New York Times is hiring a Product Director, AdTech to define our approach to data for advertising and lead a cross-functional product development team to achieve that strategy. You will drive the evolution of how data is used to improve the performance of our ad products and grow our advertising revenue. Your cross-functional product development team consists of product managers, engineers, ML scientists, analysts, and designers. You will be responsible for end-to-end ownership of data-driven capabilities for advertising, including building and scaling products that solve for targeting (using 1st and 2nd party data), measurement, frequency control, brand safety, id-less solutions, campaign optimization, data privacy, data partnerships, and integrations. You will also be involved in optimizing our programmatic ad stack across all of our portfolio brands, including News, Games, Cooking, Wirecutter, and The Athletic. You will report to the Head of Digital Advertising Mission and have direct management oversight of product management while leading the rest of your product development team. You will also collaborate with advertising product marketing, sales, planning, and ad ops teams to improve existing and launch new data product offerings to the market. This is a hybrid position, and you will work out of our NYC headquarters 2-3 days per week.
Responsibilities
- Develop a strategic roadmap for all data products, analytics tooling, and data infrastructure products for advertising.
- Strengthen first-party and contextual targeting capabilities using proprietary data and advances in GenAI and Machine Learning.
- Build products that help demonstrate outcomes for advertisers' spending through Measurement and Attribution reporting.
- Build or partner to build solutions that solve for advertisers' needs including brand safety, reach, and frequency control.
- Build solutions to increase direct sales efficiency through products like Insights, Campaign intelligence, and client/prospect understanding tools.
- Contribute to the optimization of the programmatic ad stack.
- Collaborate with leadership and your team to plan roadmaps, meet deadlines, own product adoption, and track results.
- Manage a team of 2-3 product managers to establish a product culture suited to the unique technical requirements of this team.
- Consider and incorporate diverse points of view and make decisions when surrounded by divergent opinions.
- Demonstrate support and understanding of the value of journalistic independence and a strong commitment to the mission.
Requirements
- 10+ years of digital product management experience.
- 4+ years of experience working in Ad Tech, preferably in a media company with exposure to programmatic and direct sold products.
- 4+ years of managerial experience developing talent and culture.
Nice-to-haves
- 4+ years of experience building data products or working deeply with data engineering, data analysis or data science.
Benefits
- The annual base pay range for this role is between $160,000-$185,000 USD.
