Director, Product Marketing - New Audiences

FIGMA - San Francisco Bay Area, CA

Full-time - Senior

San Francisco Bay Area, CA

Professional, Scientific, and Technical Services

About the position

Figma is looking for a leader to join our Product Marketing team. You'll be overseeing various product areas and go-to-market strategy for new audiences we want to reach. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community. This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.

Responsibilities

• Lead go-to-market strategy, planning, and execution for new products and audiences
• Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
• Craft differentiated messaging and positioning informed by user research and insights
• Roll up your sleeves and help lead new product launches and campaigns when needed
• Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
• Build and coach a small team of product marketers; lead with a passion for learning and development
• Help us build PMM team culture and processes-be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

Requirements

• 10+ years in product marketing or a related marketing roles in the Saas industry
• 4+ years hiring, coaching, and managing direct report(s) or team lead
• Demonstrated ability to learn new products and industries-unafraid to dive into the nitty gritty technical details
• Excellent writing and storytelling skills
• Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations.

Nice-to-haves

• Experience working on Design tools