Director, Product Marketing - NewtonX Hub (Remote)

About the position

We are looking for a product marketing leader with a deep passion for insights who loves building things from scratch in a highly dynamic environment. The Director, Product Marketing - NewtonX Hub will be responsible for leading the GTM strategy for NewtonX Hub and NewtonX Prime, two SaaS offerings. You will play a crucial role in creating the strategy, aligning internal teams on GTM, executing marketing plans, and driving customer adoption and retention.

Responsibilities

• Own development and execution of GTM strategies for customer acquisition: Position and sell Hub and Prime within our core business model.
• Develop and execute strategies for product adoption and retention: Create marketing and communications using owned channels and website to drive adoption and repeat use.
• Define KPIs: Establish and measure metrics that are essential for success across marketing activities.
• Manage stakeholder collaboration & alignment: Partner with the commercial team and leadership to gather insights and facilitate cross-team alignment on key messages and strategies.
• Develop and execute marketing plans to drive the adoption and retention of Hub and Prime, aligning KPIs with business goals.
• Create content and plan the channel mix, including earned, owned and paid.
• Own training for Hub and Prime to ensure adoption and impact.
• Establish a repeatable workflow with the product team that distributes actionable customer insights, influences innovation and provides timely support for new releases.

Requirements

• 5+ years of experience in product marketing, with a focus on SaaS or tech products.
• Proven track record of executing successful GTM strategies and driving product adoption.
• Strong understanding of pricing, packaging, and go-to-market tactics.
• Highly self-motivated with a growth mindset.
• Excellent communication and collaboration skills with the ability to work across teams (sales, marketing, product, leadership).
• Excellent project management skills with the ability to handle multiple priorities and meet deadlines.

Nice-to-haves

• Experience with PLG (Product-Led Growth) and account-based marketing (ABM) is a plus.

Benefits

• Competitive compensation - base salary range $135-150k, performance based bonus, and equity.
• Career advancement and training opportunities.
• Excellent medical, dental, and vision coverage for you and your dependents.
• 401k match with immediate vesting.
• Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.
• Paid time off: vacation, holidays, sick, and parental leave.
• A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.
• Good vibes (happy hours, social activities, and retreats).