Divisional Leader of Marketing - Washington D.C.

About the position

The Divisional Leader of Marketing (DLM) is a company and department leadership role responsible for the development of marketing strategies and activation plans. The DLM oversees multiple Regional Leaders of Marketing. The DLM will be responsible for evaluating the effectiveness of marketing strategies, tactics, and programs and provides feedback to cross-functional leaders to influence the evolution of programs.

Responsibilities

• Develops and executes plans at the restaurant, market, regional, and divisional level in alignment to brand standards and designed to achieve the field-based support team’s goals
• Partners with the Director of Media Planning to ensure the correct strategy is deployed in each DMA, the restaurant marketing team is engaged, and provides market insights
• Collaborates with leaders from the field-based support team and FP&A to analyze sales and customer traffic to keep management and leaders informed of trends, underperforming restaurants, incremental spend requests, etc.
• Develops and maintains a detailed marketing budget that outlines all costs affecting the restaurant level marketing spend
• Collaborates with the recruiting department to source, select and hire high caliber crewmembers that properly balance the company’s growth plans, opportunities, and resources
• Builds a world class restaurant marketing team and hires, trains, and provides hip to hip coaching to reinforce Cane’s brand and marketing philosophies
• Aligns with Divisional Leader of Restaurants on priorities, business needs, and goals
• Spends time in markets and restaurants to actively participate in daily discussions on restaurant performance, execution of marketing philosophies, and development of plans
• Manages program effectiveness by ensuring alignment to ROI methodologies, consistent execution, and follow ups from the restaurant marketing team
• Evaluates sponsorship opportunities and manages regional sponsorships and budgets to ensure proper management, execution, and maximization of all sponsorships
• Collaborates with the RSO Marketing team to implement systems, campaigns, and programs
• Drives sustainable growth efforts and awareness of consideration for Raising Canes
• Leverages customer insights to develop effective restaurant marketing plans
• Identifies opportunities to drive traffic and brand awareness through grass roots marketing efforts
• Oversees the planning and execution of community partnerships

Requirements

• 10+ years of marketing experience required
• Experience leading high functional teams with multiple direct reports – remote crewmember leadership experience preferred
• Field marketing experience in a multi-unit restaurant /retail environment
• Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets, and assessing impact
• Experience with new restaurant openings and new market entry strategy development and implementation
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft Proficient: Excel, PowerPoint, and Word
• Able to travel up to 70% within designated area
• Bachelor’s degree required – Marketing & Communications degree preferred
• Possess a valid driver’s license

Benefits

• Starting from $170k-$230k annually plus incentive
• Performance bonus and discretionary awards
• Full range of medical, financial, and/or other benefits including 401(k) eligibility
• Various paid time off benefits, such as vacation, sick time, and parental leave