DAT Freight & Analytics - Beaverton, OR
posted 1 day ago
Full-time - Mid Level
Hybrid - Beaverton, OR
Publishing Industries
About the position
DAT is seeking a full-time Engagement and Events Marketing Manager to join our Customer Engagement and Event Marketing team in our Denver, CO office. As the Engagement and Events Marketing Manager, you will be responsible for developing and executing strategies that enhance interactions and brand preference for DAT customers and potential customers, encompassing in-person trade shows, DAT hosted conferences, virtual events, and training/education, as well as other engagement opportunities. This role works closely with cross-functional teams to seamlessly integrate customer engagement strategies across the organization. DAT provides employees with a hybrid work schedule.
Responsibilities
- Develop and execute strategies to enhance customer interactions and brand preference.
- Map out and maintain engagement roadmap for each segment in collaboration with Marketing, Sales, and Product teams.
- Partner with stakeholders to translate business problems into action through customer engagement campaigns and events.
- Collaborate with cross-functional teams to gather key messages, product information, and branding elements for events.
- Plan and lead marketing engagement calls with stakeholders to review strategies and desired outcomes.
- Monitor and evaluate customer engagement opportunities and industry trends to enhance strategy.
- Execute promotional plans for shows/exhibits to maximize brand recognition and generate leads.
- Assist with lead capture planning and post-event analysis to track ROI and identify areas for improvement.
- Generate and interpret post-show reports, including ROI and follow-up activities.
- Provide trade show and event operations support, including on-site coordination.
Requirements
- A minimum of 5-7 years experience in marketing, focusing on customer engagement strategies.
- Proven ability to communicate effectively with sales, product, customers, vendors, and senior management.
- Prior trade show and corporate event planning experience.
- Ability to manage workloads and prioritize requests to meet deadlines.
- Outstanding project and process management skills.
- Excellent interpersonal skills with high professionalism.
- Robust attention to detail while maintaining a big picture perspective.
- Ability to problem-solve and remain composed in high-pressure situations.
- Bachelor's degree.
Benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Parental Leave
- Up to 20 days of paid time off starting in year one
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Tuition Reimbursement Program
- Employee Assistance Program
- Employee Referral, Internal Recognition, and Wellness programs
- Free TriMet transit pass (Beaverton Office)
- Competitive salary and benefits package
- Collaborative and supportive team culture
- Opportunity to make a real difference in the trucking industry
- Employee Resource Groups
