Field & Accounts-Based Marketing Manager

About the position

As Newsela's Field & Account-Based Manager, you are responsible for the end-to-end strategy and execution of regional programs, ABM campaigns, and regional marketing events. You'll partner closely with Marketing, Sales, and Customer Success team stakeholders to drive demand, growth, and engagement for Newsela and work directly with the Field Marketing Coordinator.

Responsibilities

• Lead the strategy and proactive quarterly planning of our field marketing activations across channels to achieve both marketing- and rep-sourced pipeline targets for Newsela
• Execute on a comprehensive field marketing plan to drive leads and accelerate sales opportunities aligned with Sales and Success teams
• Stay informed on the latest trends and opportunities by researching state initiatives, ABM strategies, event concepts, experiential ideas
• Track ROI, engagement, and feedback to measure results, assess opportunities for improvement, and optimize future field marketing programs, events, and sponsorships
• Create and maintain relevant field marketing playbooks, including GTM plays, operating processes, and templates for customization
• Partner with Demand & Customer Marketing leads to implement engaging and effective messaging across campaign channels that can be tailored to regions and state-specific plays
• Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
• Partner with Sales on campaigns, follow-up strategies, enablement and lead management reporting

Requirements

• 3-5 years of national and/or field marketing and event experience
• Passionate about field marketing and event management with a proven track record of being one part strategist, one part executor
• Meticulously organized with an ability to work and demonstrate grace under pressure
• Strong project management and entrepreneurial skills to work independently on complex projects
• Creative and out of the box thinker that wants to execute on event and localized experiences that stand out from a packed conference agenda
• Comfortable with ambiguity and ability to move forward in this environment

Benefits

• Access to the world's leading medical experts for healthcare (pets included!)
• Discounts and resources to stay healthy: mind, body, and soul
• Almost all of our roles are fully remote - tech stipend included
• Supplemental programs and time off to take care of your family and yourself
• Flexible PTO to recharge, including Sabbatical Leave
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group)
• Authentic & Transparent conversations with Executive Leadership Teams
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences
• Programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging
• Individual development plans aligned with your personal and professional aspirations