Field Marketing Manager

About the position

The Field Marketing Manager for North America leads the planning and execution of regional marketing initiatives that support commercial priorities across the sales funnel, with a specific focus on the Research & Learning (R&L) segment of the business, particularly books and journals. This includes ownership of lead generation programs, customer engagement activities, and close collaboration with the Research Sales team to accelerate pipeline and drive revenue. The role works cross-functionally with product marketing, campaign teams, and sales to localize global programs, develop region-specific tactics, and ensure measurable impact within the academic and research community.

Responsibilities

• Designing and delivering integrated field marketing campaigns tailored to regional business objectives.
• Executing demand generation activities such as webinars, digital campaigns, and in-person or virtual events.
• Collaborating with sales leadership to align marketing efforts with pipeline needs and account strategies.
• Managing event logistics and ensuring post-event lead capture and follow-up processes are in place.
• Supporting the creation and localization of content to ensure messaging resonates with North American audiences.
• Tracking and reporting on program performance, including lead volume, MQL conversion, and contribution to pipeline.
• Coordinating with global and regional stakeholders to ensure seamless execution and alignment of campaigns.

Requirements

• Proven experience in field marketing, with a strong track record of planning and executing region-specific programs that drive engagement and commercial results.
• Demonstrated expertise in demand generation and lead nurturing, with the ability to build and optimize campaigns that support pipeline development.
• Solid experience in event marketing and management, including the planning, promotion, and execution of in-person events such as conferences, trade shows, and customer engagements.
• Strong analytical skills, with the ability to interpret data, generate insights, and apply data-driven thinking to continuously improve marketing performance.
• Creative mindset with experience in identifying and understanding target audiences, and developing digital and content-driven campaigns that resonate and convert.
• Ability to take full ownership of projects while also excelling in cross-functional collaboration to achieve shared goals and deliver impact.

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits
• 401(k) with match and an Employee Share Purchase Plan
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice