Field Marketing Manager

About the position

As our Senior Manager of Field Marketing, you'll lead strategy, execution, and measurement for all out-of-home campaigns-direct mail, print, and events. You'll manage a small team focused on execution as well as serve as the go-to expert on offline channels, and partner with creative, digital, and product teams to innovate new activations that drive brand awareness and pipeline growth. This role is full-time, based in New York and hybrid. The role reports to the Head of Member Growth.

Responsibilities

• Own end-to-end planning, execution, and reporting for direct mail and other out-of-home campaigns
• Use project management tools (Asana) to scope, schedule, track, and deliver each campaign on time and on budget
• Partner closely with customer success, creative, digital, and sales teams to define objectives, coordinate assets, and align on target audiences
• Set up and maintain campaign tracking frameworks; analyze performance data and deliver clear, actionable reports to stakeholders
• Coordinate with vendors for print production, mailing services, and other execution partners
• Drive continuous optimization through A/B testing of creative, messaging, channel mix, and targeting
• Communicate campaign status and results through regular updates, dashboards, and presentations

Requirements

• 4+ years of marketing experience with a strong focus on direct mail and out-of-home campaigns
• Hands-on expertise in executing and optimizing field marketing programs
• Proficiency with project management tools
• Excellent attention to detail and ability to juggle multiple campaigns simultaneously
• Expert vendor and budget management capabilities
• Excellent communication, presentation, and stakeholder management skills

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Competitive paid time off policies including vacation, sick leave and company holidays
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure
• Access to Noom, a weight management program-based in psychology
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes