About the position
The Global Upstream Marketing Manager is a key marketing position and will have responsibility for working cross-functionally to bring new technologies to market with a goal to grow the company’s business and strengthen its position in the market. This position will play a lead role in the development and implementation of the overall pipeline marketing strategy for Axogen’s surgical portfolio. This includes the creation and coordination of product development and launch strategies including product needs, definition, product positioning, voice-of-customer input, clinical strategies, global market entry strategies, product road maps, competitive/market intelligence, pricing & profit margins, and forecasting. This role will work with the upstream marketing team to ensure that the business maintains the right cadence of innovation and launches to maintain an impressive growth trajectory. The position will report to the Director of Global Upstream Marketing.
Responsibilities
- Develop and implement the overall pipeline marketing strategy for Axogen’s surgical portfolio.
- Create and coordinate product development and launch strategies including product needs and definition.
- Conduct voice-of-customer input and clinical strategies.
- Formulate global market entry strategies and product road maps.
- Analyze competitive/market intelligence, pricing & profit margins, and forecasting.
- Work with the upstream marketing team to maintain innovation and launch cadence.
Requirements
- Bachelor’s Degree in Marketing and/or in a related field; MBA preferred.
- Minimum of 3 years of success and progressive experience in marketing and product management in the medical device or biologic.
- Experience translating customer needs into design inputs through voice-of-customer and market research.
- Experience supporting new product development teams from concept to commercialization.
- Experience developing and executing product launch plans.
- Demonstrated experience in developing and communicating a compelling brand value proposition.
- Orientation towards delivering on goals and being part of fast-moving, collaborative team.
- Ability to manage multiple priorities in fast-paced environment.
- Strong interpersonal and communication skills with various levels of management.
- Willing and able to travel domestically, up to 35% of the time.
- Proficiency with MS Office Applications including Word, Excel, Outlook, and PowerPoint.
Nice-to-haves
- Master’s in Business Administration and/or in a related field.
- 5 or more years of success and progressive experience in marketing and product.
- Experience expanding technologies into new clinical markets and/or surgical applications.
Benefits
- Health, Dental, Vision insurance.
- Matching 401K retirement plan.
- Paid Time Off.
- 9 Paid Holidays + 3 Floating Holidays.
- Dependent Care Flexible Spending Accounts.
- Medical Flexible Spending Accounts.
- Tuition Reimbursement.
- Paid Parental Leave.
- Paid Caregiver Leave.
- Basic Life Insurance.
- Supplemental Life Insurance.
- Employee Stock Purchase Plan.
- Disability Insurance.
