Growth Marketing Associate, Digital

About the position

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, 'impossible' isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. We're searching for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing operations team. As a Growth Marketing Associate, you'll leverage your prior experience in a digital marketing role to develop new and exciting buying strategies. You will play a key role in ensuring all marketing campaigns adhere to best practices and compliance regulations and deliver an exceptional customer experience. You will be an integral part of the Growth Marketing team for the promotion of the DraftKings' Daily Fantasy Sports, Sportsbook, and Pick6 products.

Responsibilities

• Develop digital media buying strategies for our products across Daily Fantasy Sports, Sportsbook, or Pick6.
• Focus on media buys across paid social channels including Meta, Snapchat, Twitter, Reddit and TikTok.
• Leverage first party audiences to drive customer retention.
• Launch & optimize new user acquisition campaigns across Digital channels to meet larger team goals, KPIs, and results.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Report on performance and share learnings with executives & the wider growth team.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field.
• At least one year of experience in digital marketing; media buying, acquisition marketing, or programmatic advertising is a plus.
• A self-starter mentality who holds strong project management skills and thrives in a fast-paced work environment.
• Top-notch communication skills (both written & verbal), in order to share your learnings with the wider product team.
• High attention to detail and strong organizational skills, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
• Interest and desire in working with data & reporting; Excel experience is preferred.
• Willing to work non-standard hours based on the sports calendar.

Benefits

• Bonus
• Equity
• Benefits as applicable