About the position
We're building something special in the fintech space, taking the headache out of back-office financial operations for startups and SMBs. As we expand our reach, we're looking for a growth-minded marketer to lead strategy and execution for one of our most important audiences: newly formed startups and SMBs-businesses typically in their first 12 months, navigating the complexities of getting off the ground. In this role, you'll be responsible for raising awareness of Pilot's services for newly formed businesses, generating qualified demand, and working closely with our R&D and marketing team to shape a go-to-market engine. You'll lead full-funnel marketing efforts-from awareness to conversion-by creating campaigns and experiences that meet founders and SMB owners where they are. You'll do this by finding ways to drive conversions without relying on sales, using self-serve and marketing-led approaches that let buyers take action on their own.
Responsibilities
- Building and executing a full-funnel marketing strategy that drives demand among newly formed startups and small businesses
- Designing programs that drive conversion with minimal sales involvement, whether through landing page experiences, product-led flows, or educational nurture
- Serving as the marketing voice of the customer, bringing feedback from the field to influence product direction
- Acting as a founder and SMB owner whisperer-earning trust through credible, helpful content and programs
- Partnering with R&D, product marketing, and GTM leadership to understand pain points, product priorities, and messaging that would resonate with newly formed businesses
- Designing and leading integrated campaigns across paid, owned, and earned channels that engage prospects at every stage of the funnel
- Collaborating with product marketing to develop compelling, educational content: blog posts, videos, tools, guides, and case studies
- Acting as a feedback loop between newly formed businesses and R&D, translating customer needs and objections into actionable product insights
- Finding opportunities for frictionless conversion that don't require sales intervention, and experimenting with conversion levers across marketing channels
- Launching and managing regional marketing plans, including digital campaigns, outbound and referral programs, as well as entrepreneur-focused events
- Building demand gen programs that show up in the right channels at the right time, from community to content to paid
- Developing self-serve journeys and digital touchpoints, e.g. conversion-optimized landing pages, content flows, onboarding sequences, or interactive tools that drive commitment without a sales touch
- Ideating and testing creative new initiatives that educate founders and SMB owners while driving measurable ROI
- Partnering with MarketingOps and RevOps to implement right-sized tools, automations, and tech stack enhancements
- Establishing repeatable workflows to scale programs and performance
- Tracking and analyzing program performance with an eye toward improving efficiency, conversion, and CAC
- Driving a culture of test-learn-optimize across all efforts
Requirements
- You've built something from scratch either as a startup founder, small business owner, or early-stage operator
- You're high-grit and hands-on, comfortable working independently and iterating quickly
- You blend creative instincts with strong analytical chops so you know what great looks like and how to measure it
- You think like a builder: you love spotting a low-friction path to conversion and crafting buyer journeys that don't rely on sales
- You're an excellent communicator who knows how to tailor your message to founders, owners, teammates, and executives
- You bring empathy and credibility to your work because you understand what it's like to start and run a business
Nice-to-haves
- Experience with either product-led growth or marketing for service-based businesses is a strong bonus
Benefits
- Own a critical growth initiative for a fast-growing fintech startup
- Significant equity opportunity
- Direct impact on company strategy and growth
- Freedom to experiment with new formats and approaches
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits
- Parental leave for birthing or non-birthing parents - 100% pay for 12 weeks
- 401(k) plan
