Growth Marketing Manager I

About the position

Credit Karma is looking for a data-driven, results-oriented Growth Marketing Manager to join our Charlotte office. In this role, you'll use your creativity and analytical skills to develop strategies, campaigns, and initiatives to drive revenue growth and increase retention.

Responsibilities

• Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app
• Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV
• Design and implement A/B tests to optimize each and every component of messages prior to launch
• Report on performance, test outcomes, and key learnings to stakeholders on a regular basis
• Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences

Requirements

• 3-5 years of experience in growth marketing, CRM, or lifecycle marketing
• Proven experience with A/B and multivariate testing, including test design, execution, and analysis
• Strong analytical skills with the ability to synthesize data into clear insights and next steps
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams

Nice-to-haves

• Proficiency with SQL
• Experience using tools like Looker, Tableau or Power BI to analyze and visualize data

Benefits

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December