Growth Marketing Manager

PolyAI-posted 1 day ago
$120,000 - $145,000/Yr
Full-time • Mid Level
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PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. Our voice assistants make it possible for businesses to deliver outstanding customer service that rivals their human agents. Our customers, which include the world’s leading logos, are expanding how they use our platform, driving automation of critical customer service operations and integrating PolyAI into their daily customer service workflows.

  • Map, own, and optimize both PLG and enterprise lifecycles—from initial trial or product activation to enterprise qualification and upsell.
  • Design, run, and analyze tests (A/B, pricing, activation flows, campaign variants) to optimize conversion at every stage.
  • Operate and optimize GTM stack tools like HubSpot and Salesforce, ensuring smooth handoffs and data hygiene across teams.
  • Leverage analytics, dashboards, and reports to surface insights and track motion-specific metrics.
  • Work hand-in-hand with Product Marketing, Content and Product teams to align messaging, prioritize features for growth, and develop go-to-market experiments.
  • Partner with Sales, Customer Success, and RevOps to define funnels, service levels, and conversion paths across enterprise motions.
  • Dive deep into funnel metrics, cohort retention, usage patterns, demo-trial conversion, and expansion signals.
  • Build dashboards, contribute to growth roadmaps, and recommend data-backed growth levers.
  • Develop and execute campaigns across digital, email, and events that drive product engagement, pipeline generation, and account creation.
  • Support both bottom-up (self-serve PLG) and top-down (enterprise ABM or demand-gen) GTM motions, adapting to evolving segment strategies.
  • Help refine user messaging, UX for trials, and onboarding flows to boost activation and self-serve adoption.
  • 4–7 years in Growth Marketing or GTM execution in B2B SaaS, with hands-on experimentation and funnel optimization in both PLG and enterprise contexts.
  • Proven operational experience with HubSpot and Salesforce, managing campaigns, segments, and lifecycle workflows.
  • Strong analytical skills—comfortable with data tools (e.g., GA, Mixpanel, Looker, Tableau) to pull insights and iterate.
  • Experience designing and executing experiments (A/B testing, funnel variations, pricing).
  • Excellent communicator with experience collaborating closely with product, marketing, sales, and operations teams.
  • Experience in Product Marketing (PMM) or Product Management—especially helping shape messaging, onboarding, or user journey.
  • Experience in PLG SaaS environments, especially for customer acquisition and conversion.
  • Familiarity with ABM platforms or enterprise demand-gen tactics (e.g., 6sense, Demandbase).
  • Participation in the company’s employee share options plan
  • 100% of Single Cost (employee) and 70% of Dependent for medical, dental & vision
  • Life Insurance
  • STD and LTD
  • The opportunity to contribute to the company's 401k plan
  • Flexible PTO policy + 11 designated company holidays
  • Annual learning and development allowance
  • One-off WFH allowance for comfort and focus
  • Enhanced parental leave
  • Company-funded fertility and family-forming programmes
  • Menopause care programme with Maven
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