About the position
We’re looking for a Growth Marketing Product Manager to own the end-to-end digital funnel strategy for Unison’s mortgage lending platform, from top-of-funnel awareness through conversion, retention, and upsell. This role is ideal for someone who thrives at the intersection of marketing, product, and analytics, and who has a passion for building scalable, data-driven acquisition and engagement pipelines. You’ll lead initiatives across SEO, paid media, content strategy, referral programs, application funnel optimization, and retention efforts. Working cross-functionally with Marketing, Engineering, Analytics, Legal/Compliance, and Sales, you’ll turn insights into experiments, and experiments into measurable business outcomes. This is a hybrid position with the requirement of 3 full days in our San Francisco, CA office.
Responsibilities
- Own the digital growth funnel roadmap from awareness to conversion and upsell, including SEO, paid acquisition, email, referrals, and onboarding flows
- Design and manage content-led acquisition pipelines, including blogs, guides, webinars, and nurture sequences
- Create, execute, and analyze A/B and multivariate tests to optimize landing pages, email flows, and key conversion paths
- Partner with Marketing and Engineering to build scalable automation and tracking systems that drive funnel performance
- Define and monitor core growth metrics including conversion rates, application completion, referral lift, and upsell rates
- Collaborate closely with Legal and Compliance to ensure growth strategies are aligned with advertising and disclosure requirements
- Translate data insights and testing results into strategic recommendations, and execute rapid iterations to improve results
- Work across Sales, Content, Analytics, and Product teams to align growth efforts and deliver integrated user experiences
Requirements
- 5+ years of experience in growth-focused product or marketing roles, ideally in fintech, mortgage, or consumer lending
- Proven track record of optimizing digital funnels and lifecycle journeys across web, email, and content channels
- Hands-on experience running SEO, content marketing, and performance-based acquisition strategies
- Proficiency in analytics tools such as Google Analytics, Amplitude, Mixpanel, and SQL
- Strong grasp of conversion-oriented content strategy and marketing funnel architecture
- Comfortable collaborating with cross-functional teams in technical, creative, and compliance functions
- Agile, test-and-learn mindset with a bias toward experimentation and iteration
Nice-to-haves
- You’ve worked in mortgage, HELOC, or regulated lending environments
- You’re familiar with TILA and advertising disclosure compliance
- You’ve supported or built affiliate/broker distribution channels
- You have experience with marketing automation platforms like HubSpot, Braze, Iterable, or Marketo
Benefits
- Competitive salaries
- 100% paid medical and dental benefits
- Generous PTO policy
- Paid parental leave program
- Fantastic downtown SF and Omaha locations
