About the position
Addition Wealth is transforming financial health to make personalized financial expertise inclusive and accessible to all. We work with leading companies and financial institutions to provide employees access to robust digital tools, an extensive knowledge center, and access to top financial professionals to better understand their finances and navigate personal finance decisions. As a result, we help employees reduce their stress, be more productive, and make the most of their money. We aren't your typical financial wellness platform. We are deeply motivated by the opportunity to revolutionize the way individuals make financial decisions. Addition is backed by a team of fintech VCs including Barclays & Anthemis, Nyca, and more. Addition and its team has been recognized as Business Insider's 54 Promising Fintech Companies to Watch, UBS' Female Founder Award 2023, and in leading publications such as Techcrunch, Insider, Forbes and more.
Responsibilities
- Own and execute full-funnel demand generation for prospects
- Develop and manage high-impact campaigns across LinkedIn, Google Ads, Meta, programmatic, and other paid channels
- Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution and tracking
- Run rapid-fire experiments to test creative, copy, channels, and audience segmentation
- Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI as your north stars
- Build dashboards and reporting to drive visibility and clarity across the team
- Create scalable playbooks, templates, and workflows to grow demand generation sustainably
- Evaluate and manage growth stack tools (HubSpot, Webflow, Zapier, GA4, Looker, analytics platforms)
- Partner with content, design, and sales to develop cohesive campaigns and messaging
- Incorporate feedback from sales, customer success and product to refine targeting and positioning
- Collaborate on marketing assets, product positioning, and conversion optimization efforts
Requirements
- 3-6 years of experience in growth, performance, or demand generation marketing (B2B SaaS or fintech/financial services ideal)
- Proven ability to plan, execute, and scale multi-channel campaigns with measurable results
- Creative, experimental, and deeply curious. You love testing ideas and learning what resonates
- Comfortable with analytics tools (HubSpot, GA4, Looker, LinkedIn Ads Manager, etc.) and data storytelling
- Excellent copywriting instincts with a clear, audience-first approach to messaging
- Organized operator who can build from zero and move fast
- Thrives in a remote-first, startup environment—comfortable juggling ambiguity and competing priorities
Nice-to-haves
- Experience marketing to HR/People teams or within the workplace benefits ecosystem
Benefits
- Competitive salary + equity compensation
- 401(k) + employer match
- Comprehensive health, dental, and vision insurance
- Unlimited vacation policy and flexible work hours
- Generous parental leave
- Regular offsites and team events to stay connected and have fun
- Unlimited access to financial professionals for your own planning
