About the position
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team. Launch Potato connects 100M+ consumers to the world’s top brands every month. Your mission is to craft the B2B narrative that turns that reach into unrivaled partner demand, and lifts EBITDA across a fast‑growing portfolio. Own and elevate Launch Potato’s go-to-market story so that every performance marketer, from Fortune 50 to DTC challenger, knows exactly why partnering with our brands drives measurable growth.
Responsibilities
- Define and Execute Our Go-To-Market Strategy
- Own the development of our go-to-market narrative, partnering with the founders and executive team to define who we are, what we do, and why we matter to performance marketers.
- Align internal teams around a unified GTM message.
- Deliver a complete GTM playbook with positioning, messaging, and frameworks.
- Own GTM Pages of Launch Potato's Corporate and Consumer Brands' Websites.
- Ensure messaging, design, and structure align with business priorities and brand positioning.
- Pull in design, web development, and external resources as needed to deliver a best-in-class site experience.
- Represent our full portfolio accurately and cohesively.
- Develop content and collateral to support sales and educate partners (case studies, decks, videos, guides).
- Work closely with sales and business stakeholders to ensure messaging resonates with marketers at enterprise brands and financial institutions.
- Establish content standards, templates, and a feedback loop to keep materials fresh, relevant, and aligned with our GTM narrative.
- Lead initiatives to raise Launch Potato’s visibility and reputation within the performance marketing ecosystem, including content, events, media outreach, and strategic partnerships.
- Partner with executives and category leaders to amplify their voices through thought leadership, speaking engagements, podcasts, and contributed content.
- Ensure brand consistency across all external-facing channels, including LaunchPotato.com, LinkedIn, outreach decks, press kits, and recruiting materials.
- Build a cohesive editorial calendar and visibility roadmap that aligns with business goals and positions Launch Potato as a category leader.
- Proactively identify opportunities to insert the brand into relevant industry conversations and elevate our corporate identity beyond individual properties.
- Help integrate newly acquired brands, such as Only In Your State, into the broader Launch Potato narrative, ensuring alignment in messaging, positioning, and go-to-market strategy.
- Build repeatable frameworks, messaging templates, and brand playbooks to support future acquisitions and streamline the onboarding of new properties.
- Collaborate cross-functionally with Product, Sales, and Executive teams to determine how each brand fits into our overall value prop and story.
- Lead or support internal brand launch initiatives, from internal education to external rollout, ensuring every brand addition strengthens our market presence.
- Develop a scalable brand architecture strategy that enables continued portfolio expansion without compromising corporate clarity.
Requirements
- Strategic communicator who can simplify complex capabilities into crisp messaging.
- Experienced B2B marketer in performance media or tech.
- Strong content instincts, can create or manage the creation of world-class collateral.
- Comfortable working across teams, especially sales, design, exec, and product.
- Clear sense of brand, tone, and how to show up in-market professionally and credibly.
- Self-starter with proven ability to take initiatives from concept to launch.
