About the position
Snappr is entering an exciting phase of growth, and we’re looking for a Head of Marketing to take full ownership of our marketing function. This is a unique opportunity for a seasoned but scrappy marketing leader to build a high-performing B2B marketing engine from the ground up—while rolling up their sleeves and acting as a player-coach during the first 6–12 months. You’ll be responsible for both driving results as an individual contributor and laying the foundation for a best-in-class marketing org. Over time, you'll scale and lead a full-stack team across performance, brand, social, product marketing, and more. The ideal candidate has seen what great marketing looks like at a high-growth startup and is excited to build it again—this time as the architect and driver of all things marketing at Snappr.
Responsibilities
- Own the end-to-end B2B marketing function: demand generation, email, performance marketing, product marketing, social and lifecycle.
- Build and execute a data-driven marketing strategy to drive demand, grow revenue, and improve funnel efficiency across channels.
- Take on an already-established small team, but also operate as an individual contributor across gaps currently not covered by the current team.
- Manage and optimize paid acquisition across all relevant channels, with an eye toward CAC/LTV.
- Establish scalable processes and build foundational systems for campaign tracking, attribution, reporting, and automation.
- Collaborate closely with product, sales, and operations to ensure alignment across go-to-market initiatives.
- Build and lead a high-performing marketing team—hiring, managing, and mentoring top talent.
- Own marketing reporting for the executive team and be accountable for performance across the entire marketing funnel.
Requirements
- 5+ years of B2B marketing experience, including demand generation and performance marketing
- 2+ years in a leadership role with direct management responsibilities
- Experience working at a fast-paced startup (Series A–C preferred)
- Demonstrated success as both an IC and people manager
- Strong command of marketing tech stack and analytics tools
- Based in (or willing to relocate to) San Francisco Bay Area
