About the position
Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team. Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE’s Companies that Care. Lucid’s solutions are used by more than 100 million users across the globe, making Lucid the most used visual collaboration platform by the Fortune 500. Our customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft. We’re searching for a talented individual to join our International Marketing team, focusing on acquisition growth for Japanese speaking markets. You’re a natural problem-solver with a passion for learning and understanding Search Engine Optimization (SEO), as well as other paid/unpaid digital marketing channels. You are capable of identifying issues and creating solutions. You have a data-driven mindset with the ability to manipulate complex sets of information and draw conclusions. You love executing digital marketing campaigns and seeing your website rise in the SERPs. You’re familiar with Google Analytics and Excel along with digital marketing tools like Ahrefs, SEMrush, Google Adwords, Yahoo Japan Ads, and Screaming Frog. You have an intellectual curiosity that drives your need to learn and stay up-to-date on industry changes in order to take on new challenges and drive acquisition growth.
Responsibilities
- Work with the Marketing team to develop and execute digital marketing campaigns in Japanese.
- Conduct keyword research in Japanese and understand the local SERP landscape.
- Identify new SEO optimization opportunities and content insights that are locally relevant.
- Scope link building opportunities and perform outreach efforts with a focus on Japanese websites.
- Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies.
- Perform local market research and competitor analysis to identify new acquisition growth opportunities.
- Monitor market specific performance metrics and support with regional reporting.
- Work with the rest of the international marketing team on multi-language projects to support our global strategies as a whole.
Requirements
- Bachelor's degree with strong academic performance.
- Native fluency in Japanese (spoken and written).
- A growth mindset: willingness and ability to learn about digital marketing.
- Analytical skills to be able to work with large amounts of data and translate into actionable strategies.
- Strong interpersonal skills and the ability to build/maintain relationships at every level.
- Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail.
- Ability to problem solve and take initiative with minimal guidance.
- Ability to provide, receive, and incorporate constructive feedback.
- A+ team player!
Nice-to-haves
- Experience copywriting in Japanese.
- HTML, CSS, and experience working with a content management system.
- Experience with SEO, digital advertising, A/B testing and email marketing.
- Experience analyzing large data sets.
- Mastery of spreadsheets and analysis functionality.
- Experience working with agencies and outside vendors.
