Lead Channel Marketing

About the position

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it. In the role as a Lead Channel Marketing Manager, you will create, implement, and optimize distribution channels using strategic partnerships, marketing techniques, and sales strategies to drive revenue growth and reach the most customers.

Responsibilities

• Develop and implement strategic marketing campaigns and resources targeting resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers, and distributors.
• Build and maintain strong, strategic relationships with channel partners, providing them with necessary tools, resources, and training for effective sales enablement.
• Conduct market research and analyze program performance to inform strategies, making data-driven adjustments as needed.
• Design and organize partner events, conferences, and meetings, contributing to marketing messaging and content development to customize online promotion efforts.
• Manage budget allocation for channel marketing activities, ensuring alignment and collaboration with sales, product, and corporate marketing teams for effective project implementation and resource management.

Requirements

• Bachelor's degree (BS/BA) desired.
• 5+ years of related experience.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone