About the position
We Power the Magic! That's our motto at Disney Experiences (DX) Tech & Digital. Our team creates world-class immersive digital experiences for the Company's premier vacation brands. We deliver experiences to consumers through our Disney's Parks & Resorts worldwide, Disney Cruise Lines, and Disney Vacation Club. We are responsible for the end-to-end digital and physical Guest, Cast & Operations experience for all technology & digitally led initiatives across the Attractions & Entertainment, Food & Beverage, Resorts & Transportation and Merchandise lines of business, as well as other initiatives such as Hey, Disney! We are seeking a Lead Product Manager - MarTech who will act as the critical link bridging the Marketing (Customer Engagement, CE) and Tech & Digital organization. This role is foundational to aligning the strategic priorities of the organization with innovative marketing technology solutions that propel success. As the go-to in MarTech in Tech & Digital, you'll own the strategic planning, governance, and execution of a comprehensive roadmap. You will play a pivotal role in fostering seamless integrations, ensuring cross-functional alignment, and building strong partnerships. As a key leader, you will translate the needs of the Marketing organization into actionable technology solutions in strong collaboration with CE to drive growth goals. With a deep understanding of the DX MarTech ecosystems and an eye on scaling for the future, this role requires strategic vision and an unwavering commitment to ensuring CE's needs are met or exceeded.
Responsibilities
- Develop and Own the Strategic Roadmap: Lead the development of the DX MarTech roadmap by aligning marketing objectives with technology delivery.
- Act as the Liaison Across Teams: Serve as the bridge between CE and Tech & Digital, ensuring smooth communication and alignment on goals, timelines, and priorities.
- Drive Collaborative Culture: Build a structure of transparency, ownership, and responsibility for the MarTech landscape.
- Champion Marketing Goals: Advocate for CE's goals inside of Tech & Digital, including the seamless use of data and tools.
- Foster End-to-End Integration: Ensure seamless integrations across MarTech tools to ensure data integrity and enhanced cooperation.
- Oversee Change Management: Partner with stakeholders during the rollout of new or enhanced technologies.
- Translate Marketing Needs into Scalable Tech Solutions: Collaborate closely with stakeholders to understand pain points and craft innovative solutions.
Requirements
- 7+ years of experience with product management in the MarTech space.
- Strong understanding of platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or comparable tools.
- Proven ability to develop, implement, and own roadmaps that balance marketing objectives, user needs, and technical constraints.
- Demonstrated understanding of how interconnected systems and platforms work together.
- Strong command of metrics, KPIs, and analytics platforms.
- Deep experience building bridges between diverse stakeholders.
- An ability to quickly assess and implement new, emerging technologies.
- Ability to communicate effectively about technical concepts across various stakeholders.
Nice-to-haves
- Master's degree or equivalent experience.
Benefits
- Medical, financial, and/or other benefits.
- Bonus and/or long-term incentive units may be provided as part of the compensation package.
