About the position
As a member of the Kraken Pro Product Marketing team, you will play a critical role in advancing Kraken Pro's leverage and margin product strategy, helping to position Kraken as the platform of choice for active and professional traders seeking sophisticated tools. You will contribute to the Margin Trading product vision and roadmap, partner closely with cross-functional teams, and use customer and market insights to influence strategic direction. Your responsibilities will include leading product launches, elevating the existing Margin Trading portfolio, crafting product value narratives, driving sales enablement, supporting Kraken’s ecosystem growth, and being a market and customer expert.
Responsibilities
- Contribute to the Margin Trading product vision and roadmap.
- Lead product launches and drive the go-to-market strategy for new product and feature launches.
- Elevate the existing Margin Trading portfolio by evaluating performance and positioning.
- Craft and evolve product value narratives and messaging strategies.
- Drive sales enablement by creating and delivering sales materials.
- Support Kraken’s ecosystem growth through go-to-market efforts.
- Conduct deep analysis of customer needs, competitor offerings, and market trends.
- Champion customer research and insight through various methods.
Requirements
- 7–10 years of product marketing experience, ideally in crypto and/or trading platforms.
- Deep expertise in margin trading, including user psychology and risk management practices.
- Proven success launching products and features using market and customer insights.
- A customer-obsessed mindset with experience in positioning products to different user segments.
- Ability to lead complex, cross-functional projects with multiple stakeholders.
- Track record of crafting powerful, differentiated product narratives.
- Highly analytical and data-driven, comfortable navigating trading metrics.
- Strategic thinker with strong execution skills.
- Strong communication skills across various formats and audiences.
- Passion for helping others grow and mentoring junior PMMs.
