About the position
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. As a Lead Product Marketing Manager, you’ll play a meaningful role in shaping, communicating, and launching Zocdoc’s innovative products to patients and providers. You’ll bring audience, industry and opportunity insights to the product development stage. You’ll collaborate closely with marketing, sales and product teams leading the development of value propositions and go-to-market strategies.
Responsibilities
- Becoming an expert on Zocdoc’s product suite, differentiators, customers, and competitors.
- Driving product adoption with clear and compelling value propositions, positioning, launch strategies and tactics.
- Gathering and surfacing audience and industry insights through research, data analysis, and internal input to help shape product and marketing strategies.
- Partnering with Product, Sales, Marketing, and other teams to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing initiatives.
- Inspiring action through customer insights and executing with operational rigor and efficiency.
- Educating internal partners on how to effectively communicate the unique value of Zocdoc’s products through various touch points.
- Developing value prop recommendations, launch materials, and messaging frameworks.
Requirements
- Have experience with B2B technology products and enterprise audiences.
- Demonstrate super strength when it comes to managing complex projects with an eye for detail.
- Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions.
- Approach projects through a data-driven and analytical lens.
- Are a creative problem solver with an appetite to always be learning.
- Can work independently or in groups, and know when to ask for feedback or help.
- Have the ability to synthesize complicated product descriptions into simple, everyday language.
- Are a strong communicator, both verbally and written, and know your audience.
- Have 7+ years relevant product marketing experience.
Benefits
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch everyday, along with snacks
- Commuter Benefits
- Convenient Soho Location
- Great Place to Work Certified
