Lead Product Owner - Marketing Data Products

$142,140 - $284,280/Yr

CVS Health - New York, NY

Full-time - Mid Level

New York, NY

Health and Personal Care Retailers

About the position

The Lead Product Owner for the Growth Analytics team is a key role responsible for managing and optimizing data-driven products and solutions that enhance marketing performance and customer engagement. This role will work closely with cross functional teams including analytics, data engineering, marketing, and business stakeholders to ensure that data products align with business goals and deliver measurable value. The Lead Product Owner will define product vision, strategy, and roadmap while prioritizing features to ensure the successful delivery of high-quality cutting-edge data solutions and hitting user engagement and adoption targets.

Responsibilities

• Develop and communicate a clear vision, strategy, and road map for data products that support the Growth Analytics team's objectives.
• Align data product strategies with overall business goals and marketing initiatives.
• Identify new opportunities for leveraging data to improve marketing effectiveness and customer insights.
• Define and prioritize the product backlog, creating detailed user stories and acceptance criteria.
• Collaborate with data engineers, analysts, and other stakeholders to develop and launch data driven products and features.
• Manage the end-to-end lifecycle of data products, from ideation to sunset, ensuring continuous improvement and high user adoption and utilization.
• Act as the primary liaison between the marketing team and technical teams, ensuring clear communication of product requirements and priorities.
• Work with marketing teams to understand their needs and translate them into actionable data product features.
• Engage with key stakeholders to gather feedback and ensure data products are meeting business needs.
• Define key performance indicators (KPIs) for data products and track their performance to ensure they deliver the expected business value.
• Utilize data analytics to inform product decisions, validate hypotheses, and identify areas for improvement.
• Ensure that data products are compliant with all relevant regulations and best practices for data privacy and security.
• Champion the use of data within the marketing team, promoting data driven decision making.
• Provide guidance and mentorship to team members on best practices for data product management.
• Stay current with industry trends and emerging technologies in data and digital marketing.

Requirements

• Bachelor's degree in a related field (e.g., Marketing, Data Science, Business, or Computer Science).
• 5 - 7 years of experience in data science and product management, with a focus on data products, ideally within a marketing or digital environment.
• Strong understanding of digital marketing concepts, tools, and strategies.
• Proven capability of working in complex data environments with large structured and unstructured datasets.
• Experience working with cross functional teams in an Agile environment.
• Excellent communication, organizational, and influential leadership skills.
• Ability to translate complex technical concepts into easy-to-understand language for non-technical stakeholders.

Nice-to-haves

• Master's degree in a related field (e.g., Marketing, Data Science, Business, or Computer Science).
• Certification in Agile methodologies (e.g., Certified Scrum Product Owner).
• Familiarity with data privacy regulations (e.g., HIPPA, CCPA) is a plus.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Numerous well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year.