Lifecycle Marketing Manager (Head of Lifecycle Marketing)

About the position

Every time a client takes the next step with us they’re making a life-changing decision. To get someone the financial protection they need — we first need to get them on the phone. Understanding and optimizing the client lifecycle could not be more vital to the business, or the people Atticus serves. Our email and SMS campaigns shepherd clients from ad-contact to lawyer-hire — building trust and educating them through complex legal choices. As the Lifecycle Marketing Manager you’ll work closely with our content marketing and product teams to rapidly test new messaging that reduces friction and prompts a greater percentage of our leads to take the next step.

Responsibilities

• Developing and owning a lifecycle marketing roadmap — prioritizing tests, improving messaging, and analyzing results.
• Growing a deep knowledge of our audience and holding a high bar every message they receive — ensuring comms are brand-aligned, compelling, and clear.
• Building campaigns efficiently and efficiently — without breakages, bugs, or unnecessary tech debt.

Requirements

• 5+ years of marketing experience (2+ in lifecycle marketing) — ideally at a fast growing startup.
• Successfully led lifecycle campaigns from conception to launch to optimization — both dictating strategy and rolling up your sleeves to build in a customer engagement tool.
• Marketed to users with challenging needs — with a complex funnel, and multiple pre-purchase steps.
• Built strong cross-functional relationships — and are excited to work closely with our talented growth marketing, growth product, data science, and creative teams.

Nice-to-haves

• Familiarity with our lifecycle marketing tech stack (customer.io, Looker, SalesForce) and HTML.

Benefits

• Medical and dental insurance with 100% of employee premiums covered
• 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year)
• Free membership to OneMedical
• $1,000 reimbursable stipend for education and training outside of work
• Student loan repayment assistance, 401(k), and optional HSA
• Free snacks, drinks, weekly lunches, and regular team dinners/events/retreats
• Humble, thoughtful, smart, fun colleagues