About the position
Credible is seeking a data-driven, results-oriented Lifecycle Marketing Manager to join our Lifecycle Marketing team and support lifecycle efforts within our Personal Loans vertical—a high-impact, high-visibility line of business with strong executive engagement and measurable influence on company performance. You’ll help drive campaign strategy and execution, focusing primarily on email to engage users and drive conversions. This is a full-time, individual contributor role reporting to a Senior Lifecycle Marketing Manager. The ideal candidate thrives in a fast-paced environment, loves working with data, and enjoys cross-functional collaboration to build impactful campaigns. While this role will initially focus on the Personal Loans vertical, there is opportunity to expand into additional verticals, support ancillary products, and explore cross-sell initiatives.
Responsibilities
- Support the planning, execution, optimization, and reporting of lifecycle email campaigns for a core product vertical in partnership with a Senior Lifecycle Marketing Manager.
- Contribute to the development and execution of automated lifecycle campaigns, including user-triggered drip series and recurring scheduled sends, as well as transactional communications and one-time sends.
- Partner with our SFMC Marketing Automation team for technical execution, including template production, journey builds, audience segmentation, and QA.
- Develop segmentation strategies using available data, and identify opportunities for audience personalization.
- Run A/B tests, analyze performance, and apply learnings to improve engagement and conversions.
- Collaborate on recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases.
- Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing.
- Research lifecycle strategies and competitor tactics to identify areas for innovation.
- Support lifecycle marketing for additional verticals, channels, or cross-sell efforts as team needs evolve.
Requirements
- 5+ years of experience in lifecycle or email marketing in a B2C environment.
- Proficiency with a marketing automation platform; Salesforce Marketing Cloud (SFMC) preferred.
- Experience modifying basic HTML and using dynamic content.
- Strong understanding of segmentation, dynamic content, and email personalization strategies.
- Analytical mindset with the ability to interpret campaign performance and apply insights.
- Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability.
- Excellent written and verbal communication skills; strong cross-functional collaborator.
- Highly detail-oriented and organized; able to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience.
Nice-to-haves
- Experience with financial products such as loans or insurance, or working in a FinTech or startup environment.
- Familiarity with tools like Looker or Tableau for data visualization.
- Basic understanding of SQL.
- Exposure to multi-product or multi-vertical lifecycle strategy.
- A creative mindset with a test-and-learn approach.
Benefits
- Medical, dental, and vision insurance.
- 401(k) plan.
- Paid time off.
- Annual discretionary bonus.
