About the position
Visa Acceptance Solutions is dedicated to enhancing the global payment ecosystem by providing innovative solutions that drive value for our clients. We are seeking a customer-focused and strategic marketer to join our global Commercial Marketing team. The Campaign & Solutions Marketing Manager will play a crucial role in transforming complex information into clear, compelling narratives that resonate with our clients and the market. This position requires the ability to effectively communicate our impact through audience-first approaches and building full funnel go-to-market integrated plans extending across various media formats and channels. You will be responsible for understanding the products and solutions aligned with your campaign, enabling you to drive end-to-end conversations that address business challenges and offer technology solutions.
Responsibilities
- Develop detailed marketing action plans that break down business objectives into specific marketing initiatives and tasks across the funnel.
- Utilize knowledge of your portfolio products and solutions to ensure marketing initiatives and messages are aligned with the business challenges and technology solutions.
- Create funnel stage KPIs to track key performance indicators at each stage of the marketing funnel.
- Collaborate with regional teams to develop comprehensive Regional Strategic Plans that outline localized strategies.
- Produce regional alignment reports and artifacts to assess alignment between regional activities and global strategies.
- Create client journey maps to visually represent omnichannel demand journeys for key audiences and illustrate the sequence of interactions and experiences for clients across various channels.
- Develop persona-based journey blueprints to outline tailored journeys for different buyer personas.
- Develop execution playbooks and project briefs to guide teams on implementing demand strategies across different channels.
- Create campaign activation plans detailing the activation of demand strategies, including timelines and key milestones.
- Prepare and deliver Strategy Presentations articulating the demand strategy, objectives, and expected outcomes, providing regular update reports to stakeholders.
- Monitor key performance metrics related to demand activation, conversion, and revenue through performance dashboards.
- Work with the performance marketing team to generate optimization reports providing data-driven insights and recommendations for enhancing demand strategy effectiveness.
Requirements
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
- Strong capabilities in program management, organizational skills, and change management strategy.
- Proficiency in communication skills and comfort with ambiguity in a fast-paced environment to drive high-quality results.
- Proven experience in developing and executing detailed marketing action plans and tracking key performance indicators.
- Demonstrated ability to collaborate with regional teams, design client journeys, and optimize campaign performance.
Nice-to-haves
- 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD.
- Proven experience as a Campaign Manager or in a similar role within a global B2B technology organization.
- Proven experience guiding internal channel teams and external agencies to ensure effective execution of our strategies and objectives.
- Proficiency in workflow management tools such as Wrike, Kapost, Trello, or Monday.
- Experience with CRM/automation and ABM content/social analytics.
- Experience working in a fast-paced, dynamic environment and in ambiguous situations while delivering high-quality output.
- Experience in payments, B2B SaaS, or Fintech related industries is preferred.
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
