About the position
The Client Marketing Manager is responsible for providing exceptional marketing and media account management support for some of Ticketmaster’s largest clients in the Sports vertical. The Marketing Manager account portfolio represents some of the highest profile, most complex clients who leverage all or most of our Ticketmaster Marketing Products and Solutions. Responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on driving product adoption and execution of marketing campaigns that support revenue growth targets. The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful Marketing Manager marries knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s marketing products including TM1, email, SMS and others.
Responsibilities
- Ensure retention and growth of performance media spend and tools within your client portfolio, and other Ticketmaster Marketing Tools and Solutions.
- Quarterback flawless execution of complex digital marketing campaigns, analytics projects, and other initiatives.
- Serve as the internal 'expert' on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions Ticketmaster can offer.
- Support growth targets by recommending cross-channel marketing solutions that deliver against client objectives.
- Understand and leverage knowledge of ticketing data & ticketing software infrastructure.
- Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities.
- Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks.
- Establish and maintain strong relationships with internal teams and peers.
- Lead calls and meetings with clients; developing storylines and content to be shared.
- Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications.
- Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels.
- Support Marketing Director with ongoing training and team coaching efforts.
- Stay current on live entertainment and marketing industry knowledge.
Requirements
- Bachelor’s Degree in Marketing or a related field.
- Minimum of 5 years’ experience in similar role within the digital marketing industry.
- Strong quantitative skills including analytical abilities.
- Proven understanding of digital marketing platforms and strategies, with expertise in at least one (1) of these channels: SEM; programmatic display; or paid social.
- Very strong competence in Microsoft Office products— particularly Excel and PowerPoint.
Nice-to-haves
- Knowledge of Sports and/or Sports Business.
- Digital media agency experience is an added bonus.
- Understanding and interest in the business side of sports.
Benefits
- Medical, vision, dental and mental health benefits for you and your family.
- Free concert tickets.
- Generous paid time off including paid holidays, sick time, and personal days.
- 401(k) program with company match.
- New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support.
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
- Volunteer time off, crowdfunding match.
