Manager, Integrated Marketing Communications

About the position

The Manager of Integrated Marketing Communications (IMC) is responsible for leading the development and execution of marketing campaigns designed to position Beckman Coulter as a leader in healthcare. This role focuses on creating and amplifying compelling solution stories that address industry and customer challenges, utilizing our products as key proof points. Our IMC managers are experts on how to reach and engage target audiences throughout the customer journey, identify key performance indicators and measure performance. This position reports to the Senior Manager of Integrated Marketing Communications and is part of the Global Marketing Team located in Brea, California.

Responsibilities

• Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels.
• Own the IMC workstream within the New Product Launch Excellence Process.
• Utilize segmentation and voice of customer insights to map out the customer journey across various channels.
• Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience.
• Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels.
• Proven experience leading cross-functional projects in a matrixed global organization or agency experience.
• Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics.

Nice-to-haves

• Preferred experience in a scientific or highly technical and regulated industry (e.g. healthcare, IVD, Medical Device, Life Science, or other scientific or engineering-based fields).
• Experience in continuous improvement, operational excellence, and strategic execution.
• Ability to solve complex problems, exercise analytical judgment, and identify innovative solutions.
• Strong communication skills, with the ability to convey messages concisely and clearly across multiple channels to a global audience.

Benefits

• Comprehensive, competitive benefit programs including paid time off, medical/dental/vision insurance, and 401(k).
• Flexible, remote working arrangements for eligible roles.
• Bonus/incentive pay eligibility.