Manager, Integrated Marketing

About the position

The Manager of Integrated Marketing will execute comprehensive brand and product marketing strategies across all channels and touchpoints, contributing to brand awareness, customer acquisition, retention and sales growth. This role encompasses tactical implementation of brand and product marketing, event activations, wholesale marketing, and direct-to-consumer initiatives, ensuring seamless integration and consistent brand storytelling across all customer touchpoints. The Manager of Integrated Marketing will be responsible for executing data-driven marketing strategies that align with TOMS' mission of creating positive impact while driving business results. They will collaborate with cross-functional teams to deliver innovative marketing programs that engage consumers, support retail partners, and elevate the TOMS brand experience. The ideal candidate will bring solid expertise in integrated marketing, omnichannel execution, and project management, with a passion for purpose-driven brands and measurable business impact.

Responsibilities

• Execute integrated marketing campaigns across multiple channels, ensuring consistent brand messaging and optimal performance tracking from launch through completion.
• Coordinate campaign timelines, deliverables, and stakeholder communications to ensure seamless execution of marketing initiatives aligned with business objectives.
• Monitor campaign performance metrics and provide regular reporting on KPIs, conversion rates, and ROI to support data-driven optimization decisions.
• Support the development and maintenance of the global Integrated Marketing Calendar, coordinating messaging, key dates, product launches and promotional activities across all touchpoints.
• Assist in strategic seasonal planning for key marketing moments including product launches, seasonal campaigns, and brand initiatives, ensuring seamless execution across all marketing, media and channels through detailed project management and stakeholder communication.
• Execute collaboration programs including partner/talent coordination and contractual requirement management for program go-to-market, ensuring all deliverables meet timeline and quality standards.
• Collaborate with Creative and Production teams by developing concrete briefs and managing approval processes to ensure that assets developed meet the business needs of each channel.
• Execute wholesale marketing initiatives including trade show coordination, retailer partnership programs, and co-marketing campaigns to drive sell-in and sell-through performance.
• Manage account-specific marketing deliverables for key retail partners, including advertising co-op materials, in-store displays, and sales enablement tools.
• Assist in development of sales enablement programs and tools to target new accounts including lapsed and net new business opportunities, including creating pitch decks, overseeing workbook development, lookbook creation and other training materials for sales teams.
• Coordinate creative development and production for wholesale materials, managing approvals process with internal teams and external retail partners to ensure brand consistency.
• Support DTC marketing programs including digital campaigns, email marketing, and on-site optimization to drive traffic, conversion, and customer retention in partnership with Product Marketing, Performance Marketing & Site Merchandising.
• Collaborate with Site Merchandising teams on seasonal product marketing strategies, ensuring alignment with brand priorities and messaging guidelines.
• Assist in planning and execution of brand events and activations, managing logistics, vendor coordination, and post-event analysis to measure impact against objectives.
• Support experiential marketing programs through project management, budget tracking, and stakeholder communication to ensure successful delivery.
• Coordinate event marketing materials and brand activations, ensuring alignment with overall marketing strategy and brand guidelines.

Requirements

• 5+ years of professional product marketing experience, preferably with footwear, fashion, or lifestyle brands is required.
• 5+ years project management and campaign execution experience is required.
• 4+ years of Marketing analytics and performance tracking.
• 3-5 years of experience with Budget management and financial planning.
• 1-3 years of Team leadership and development experience.
• Excellent Cross-functional collaboration and communication skills.
• Excellent visual, oral, and written communication skills.
• Experience managing Vendor and agency partnerships.
• Must be a Self-starter, motivated, strong ability to find solutions, and action oriented.
• Interpersonal skills, leading and inspiring internal and external teams.
• Skilled in Microsoft Office Suite.
• A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm.

Benefits

• Target annual salary range of $105,000 – $115,000 depending on experience, plus an annual bonus based on the company's performance.
• Hybrid work environment - come into our Culver City, CA office 2-3 days a week to meet with your team.
• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear.
• Medical, dental, and vision insurance; 401K with company matching.
• A generous PTO policy plus 12 paid annual holidays and one floating holiday.
• 4 free pairs of shoes per year.
• Employee Discount on all of our products, plus discounts on partnering businesses.
• Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc.
• DEI educational opportunities, including company-wide days of learning.
• Opportunities to volunteer with Giving Partners and Community Organizations.