Shakopee Mdewakanton Sioux Community - Prior Lake, MN
posted 2 days ago
About the position
Join our marketing team as our Manager, Loyalty & Marketing Analytics! In this role you will lead the team that produces testable hypotheses related to customer acquisition/retention, guest experience and product features. Enjoy weekly pay, health benefits, and 401(k) starting day one. Whatever your career goals may be, let Mystic Lake Casino help get you there! The Manager, Loyalty Marketing & Analytics is responsible for analysis, segmentation, and strategy recommendations to enhance the overall database marketing strategy for Mystic Lake and Little Six Casinos through data from a wide array of sources to identify new trends while fostering a continuous test and learn environment. This position drives loyalty amongst our Club M guests through innovative marketing in areas such as gaming offers, promotions, VIP events, and entertainment.
Responsibilities
- Lead the team in producing testable hypotheses related to customer acquisition and retention.
- Analyze data to enhance the overall database marketing strategy.
- Develop segmentation and strategy recommendations based on data analysis.
- Drive loyalty among Club M guests through innovative marketing initiatives.
- Foster a continuous test and learn environment to identify new trends.
- Manage direct marketing campaigns in a CRM platform.
Requirements
- Bachelor's degree in marketing, data science, statistics, mathematics, business, or accounting.
- 7+ years of experience in database marketing, working on direct marketing campaigns in a CRM platform.
- 3+ years of indirect or 2+ years of direct people-leadership experience.
- CRM/CDP experience required, with Adobe, Oracle or Salesforce preferred.
- Advanced analytical skills including financial modeling, statistical analysis, forecasting, and optimization analytics.
- Ability to translate complex data and key analytical findings into strategic recommendations for nontechnical audiences.
- Strong knowledge of database/direct marketing program design, segmentation, targeting, testing, production, and fulfillment.
- Experience creating customer segmentation plans and personalization strategies.
- Expertise in Microsoft Excel and SQL; working knowledge of HTML preferred.
- Outstanding communication skills (verbal, written and presentation) with all levels of stakeholders.
- Ability to manage time effectively, prioritize work autonomously, and solve problems efficiently.
- Comfortable adapting to change in a fast-paced, dynamic, and ambiguous environment.
- Demonstrated commitment to continuous improvement and learning.
Benefits
- Weekly pay
- Health benefits
- 401(k) starting day one
