Manager - Marketing CRM

About the position

The Manager-Marketing CRM will develop and implement marketing CRM strategies to drive revenue and enhance customer engagement. This role will work closely with the sales team to create targeted campaigns that generate leads and convert them into revenue. Additionally, the position involves analyzing customer data to identify trends and opportunities for personalized marketing campaigns. By ensuring the effective use of the Marketing CRM system, this role will significantly impact business growth and customer satisfaction.

Responsibilities

• Develop and implement Marketing CRM strategies and programs to drive revenue and enhance customer engagement and loyalty.
• Collaborate with Sales and other members of the Marketing team to create and execute targeted campaigns that generate leads that turn into opportunities and revenue.
• Analyze customer data and behavior to identify trends and opportunities for personalized marketing campaigns.
• Monitor and measure the effectiveness and ROI of CRM campaigns and initiatives, using analytics to optimize performance.
• Ensure the Marketing CRM system is effectively utilized, maintaining accurate and up-to-date prospect/contact records.
• Manage and conduct monthly Net Promoter Score Surveys reporting to senior leadership.
• Create reports and presentations on CRM activities and outcomes for senior leadership.
• Provide training and support to team members on CRM tools and best practices.
• Stay abreast of regulatory requirements, industry trends, and emerging technologies to continuously improve CRM strategies and tools.
• Manage and maintain customer segmentation and targeting processes.
• Provide positive and constructive feedback, including disciplinary action to employees regarding job performance as it relates to the general job requirements of those employees they lead.
• Assist in interviewing and making hiring, termination and promotional decisions.

Requirements

• Bachelor’s degree required with focus on business administration, marketing, or computer science.
• 4 years of experience leading CRM and customer journey efforts for a B2B company, preferably Salesforce Marketing Cloud Account Engagement (previously Pardot).
• Demonstrated experience leading and coaching others.
• 4 years of experience in leveraging data/analytics to identify audiences and uncover insights for targeting.
• Demonstrated proficiency with Microsoft Office.
• Excellent verbal and written communication skills.
• Interpersonal skills.
• Ability to multitask.
• Detail oriented and self-motivated.

Benefits

• Great Health Benefits including a Zero premium medical plan for employee only coverage.
• Vision & Dental.
• Short Term & Long Term Disability.
• Flex Spending Accounts.
• 401k Retirement plan with company match and additional company annual discretionary match opportunity.
• Life Insurance.
• Wellness Program.
• Tuition Reimbursement for Drivers and Technicians.
• Training and growth opportunities to build a career.