About the position
We’re seeking a seasoned Manager, Marketing Data & AdTech who excels at the intersection of project management, marketing technology, and data. This role is ideal for someone who understands the nuances of AdTech, knows how data flows across teams, and can confidently manage complex, cross-functional initiatives from start to finish.
Responsibilities
- Create and maintain the creative project plans.
- Identify and track the flow of tasks between the creative team and internal clients, including handholding the project through each phase and reporting status.
- Monitor intermediate and long-term deadlines and key milestones to ensure timely execution.
- Responsible for asking the right questions tailored to the target audiences; working with the Manager to identify/clarify goals/objectives of creative deliverables, and approvers who will be involved in reviews.
- Drive and participate in kickoff and follow-up meetings.
- Research outstanding questions, get content decisions, and gather missing information from creative, marketing, and merchandising groups to ensure accurate scope, requirements, and deadlines before the design team's engagement.
- Work with the offshore team to drive the executions and provide support if there are any enquiries.
- Lead a mix of evergreen and seasonal projects, including long-term data products and shorter-term complex projects.
- Lead all phases of a project's life cycle, including defining the business need, establishing criteria and business requirements, understanding the impact to the business, and designing and rolling out the project across marketing and data teams.
- Navigate handoffs between Media, Measurement, AdTech, BI, and IT, ensuring alignment and clarity.
- Collaborate with stakeholders to define requirements, build capacity, and manage timelines.
- Serve as a subject matter expert and perform research and/or analysis within assigned projects or categories of business.
- Establish and report on metrics of assigned projects or categories to gauge business value.
Requirements
- A thorough understanding and work experience with SQL/Google Cloud Platform (GBQ), Tableau, and Python.
- Strong analytical skills including demonstrated aptitude with Marketing analysis and ability to generate insight from large and complex data sets.
- Strong Domain knowledge of the Retail, CPG, and Supply chain.
- Strong understanding of Jira configurations: workflows, permissions, issue types, and custom fields.
- Strong project management skills.
- Solid understanding of AdTech and how marketing data flows through an organization.
- Experience working with marketing teams, data products, and cross-functional stakeholders.
- Ability to work onshore/onsite, supporting EST hours.
- Familiarity with MTA, MMM, and other marketing measurement tools.
- Experience managing data integrations and dashboarding projects.
- Comfort working in fast-paced environments with shifting priorities.
- Proven success in increasing management roles, handling multiple projects with competing deadlines.
- Ability to assimilate extensive amounts of detailed data, analyze and summarize vast amounts of information.
Nice-to-haves
- Good to have – GenAI competencies.
Benefits
- Medical, vision, and dental insurance.
- Life insurance.
- Short-term and long-term disability insurance.
- 401k.
- Flexible paid time off.
- At least 15 paid holidays per year.
- Paid sick and safe leave.
- Paid parental leave.
