About the position
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. The powerful combination of CVS Health’s diverse suite of assets, together with our health care expertise and vast consumer touchpoints are driving forward our mission to fundamentally transform the way care is delivered in the United States. As we continue to advance our strategy of building a world of health around every consumer, we must continue to drive value for our consumers by creating cross-enterprise awareness and growth of our health and wellness offers.
Responsibilities
- Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties.
- Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results.
- Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery.
- Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise.
- Actively develop trusted relationship across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative & Design, Legal, and Transformation.
Requirements
- 5 years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding.
- 4+ years of retail marketing or digital marketing/strategy experience.
- 1+ years of cross-functional leadership experience.
Nice-to-haves
- Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests.
- Knowledge of digital tools, marketing technology and tactics.
- Knowledge of data analysis tools and ability to create measurement systems and dashboard reporting.
- Ability to analyze large sets of data and synthesize into a marketing strategy.
- Development of segmentation and marketing strategies based on insights and data.
- Able to influence critical business outcomes in a matrix based large enterprise environment.
- Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leader.
- Ability to manage multiple projects and tight timelines.
- Excellent writing, presentation, and communication skills.
Benefits
- Affordable medical plan options.
- 401(k) plan (including matching company contributions).
- Employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
