About the position
The Manager, Marketing - Student Living engages with real estate operations leaders, client representatives, and other marketing leaders and teams to create and develop marketing playbooks and the individual property marketing strategies, timelines, and budgets that align with and enable achievement of the property’s brand priorities, financial targets, and goals around operational performance over the life of the property. The position serves as an active participant on client calls and is responsible for property and/or portfolio performance to track, monitor, and identify emerging trends or potential issues that may adversely impact performance, make recommendations for adjusting marketing strategies or other actions to maximize results or correct and address deficiencies, and proactively implement advertising spend recommendations to increase the return on investment. The Manager, Marketing - Student Living is responsible for conducting educational and training sessions for property team members on optimizing the use of marketing tools, products, and systems, and collaborates with the Sales team members to promote the sharing of marketing best practices and coordinate on strategic and portfolio-level initiatives.
Responsibilities
- Engage and partner with real estate operations leaders, marketing leaders and teams, and client representatives to create and develop marketing playbooks and individual property marketing plans, strategies, timelines, and budgets.
- Serve as the marketing voice responsible for overseeing and managing the performance of the properties by tracking and monitoring marketing and performance data.
- Lead and manage efforts to maximize revenue and return on investments by recommending and implementing strategic and proactive decisions related to advertising spend.
- Oversee the development and delivery of educational and training sessions for property team members.
- Monitor and stay up to date on business activities, decisions, and other strategic actions that may impact planned or in-progress marketing plans.
- Collaborate with and promote ongoing communication with the team members and leaders of the other business groups within the Greystar Student Living.
- Act as the marketing strategy leader and owner for portfolio acquisitions and dispositions.
- Recruit, interview, hire, develop, and manage team members.
- Seek and provide input and feedback to other business groups within the Student Living team.
Requirements
- Bachelor’s degree or comparable experience in marketing, sales, communications, advertising, general business, or a related field.
- 5-7+ years’ experience in a marketing or sales leadership position within a mid-to-large size services type business, or a creative or digital media agency.
- Experience in student living real estate property management is preferred.
- Very strong process and project management skills.
- Skilled in organizing and managing personal and team productivity.
- Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts.
- Excellent written, oral, and interpersonal communication skills.
- Solid ability to make creative and compelling presentations.
- Excellent leadership and people-management skills.
- Skilled and comfortable in using digital and online software and apps.
Nice-to-haves
- Knowledge of marketing-related product, programs, concepts and practices common to the multifamily housing industry.
- Strong skills in advanced Excel functions, including use of pivot tables.
Benefits
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
- Low (free basic) employee Medical costs for employee-only coverage.
- Generous Paid Time off including 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays.
- Additional vacation accrued with tenure.
- 6-Week Paid Sabbatical after 10 years of service.
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000.
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.
